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Why Using an Efficient DMS is so Important

by Dealertrack
on May 9, 2018

In a world of modern metrics, efficiency is everything. Finding advantages where they were previously lacking and implementing those advantages before they become the norm is standard in pro sports, business, and most definitely auto sales. So, how can your dealership implement its own version of Moneyball? The best place to start is with your DMS.

 

Efficiency of Integration

 

Just as sports teams scout other organizations and bring in talent to farm within their own systems, a modern DMS is more efficient when it works to include other resources outside your dealership. When a new, innovative software solution pops up, you want your DMS to be able to integrate with it and take advantage of all it has to offer at no additional cost to you. A DMS platform with open architecture gives you the freedom to choose what’s best for your business and allows you to maintain efficiencies in an ever-changing industry.

 

Efficiency of Data

 

The days of outworking your competition through grit and sheer determination are gone. Now, it’s all about working smarter, not harder. Instead of logging long hours, cozying up to the warmth of the computer screen at the dealership, your DMS should give you access to your information anytime, anywhere, from any device. Rather than waiting for information to come to you through the intermittent data dumps, your DMS should update in real-time, on-demand, and on your terms.

 

Efficiency of Employees

 

When was the last time you made a hiring decision knowing that your DMS was difficult to operate? If you’re worried about bringing on new talent, fearing they won’t be able to operate within the specific, restrictive confines of your current technology, the problem isn’t with them, it’s with your DMS. Don’t put outdated technology above the skills and potential of your employees. Give them the ability to grow within their roles, and flourish in a system built around their individual strengths, without having to worry about the burden of your DMS holding them back.

 

Efficiency of Outlook

 

Billy Beane, the father of Moneyball himself, taught the modern sports world to look at information differently. Instead of looking at somewhat outdated and less reliable stats like batting average and RBI to evaluate players, Beane used on-base percentage and slugging percentage to predict future success. This was a revelation at the time and gave the Oakland A’s a distinct advantage in scouting players.

As in sports, your dealership relies on specific indicators to forecast success. And, a modern DMS teaches you to look at your information differently. Rather than relying on the number of cars sold to predict success, for example, your DMS should help you track the efficiency of your service lanes, your sales team, and your turnaround time, and show you ways to make improvements.

In the ultra-competitive game of auto sales, it’s no longer just about your work ethic. Finding ways to sell smarter and cutting costs through improved efficiency is the new way of doing business.

 

If you’re interested in learning more about how a modern DMS can improve efficiency at your dealership, download the DMS for the Digital Age guide.

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