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Why Each Deal Should Include Reg & Title Processing

by Dealertrack
on January 18, 2019

Every dealership is looking for ways to go the extra mile for customers. Not only do “above and beyond’ experiences improve CSI scores, they also increase customer loyalty and the likelihood of positive reviews, recommendations and referrals.

One finishing touch a dealership can provide for customers is to handle their state registration and titling process for them. Just imagine how happy your customers will be driving off in their new vehicle, secure in the knowledge that you helped them sidestep a long wait at the DMV.

Set Your Dealership Apart

Many dealerships still hesitate to take on the complexity of registration and title transactions, particularly for out-of-state customers. However, technology has advanced to the point where software solutions like Dealertrack RegUSA make cross-border and out-of-state registration simple and compliant.

Knowing that you have the potential to surprise and delight all of your customers with this final step of their car purchase, it just makes sense to include registration and titling in your deal process.

Creating Loyal Customers Helps Your Bottom Line

Providing an exemplary customer experience is valuable for much more than just CSI scores. Mid-year 2018 data from NADA shows that the average customer acquisition cost per new vehicle sold was $642. Research from John Wiley & Sons has shown that it costs ten times as much to obtain a new customer as it does to retain an existing customer.

In today’s margin-compressed reality, it’s important to handle every single customer with the utmost care. Dealerships are making good strides in getting repeat business, with a trend toward more buyers returning to dealerships where they have previous experience. Taking care of their registration and titling for customers can be the icing on the cake that builds more repeat business.

Tags: Customer Satisfaction, Registration & Title

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