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The Future of Data In Your Dealership

by Lindsay Lauck
on October 2, 2019

Mastering the art of selling cars—and remaining profitable while doing so—has been the goal for auto retailers for over a century. But a fairly recent trend of too much data, and knowing how to use it, has been a hot topic for dealers looking to rise above their competition. With so much data, and so many sources, it’s easy to get lost in the woods. Can data really help your dealership run more efficiently and protect your profit margins? It’s time to consult the experts and join the Auto News live webinar event, October 15, from 2:00 P.M. to 3:00 P.M. EDT, for answers.

The Culture Link

The idea of becoming a “data-driven” business is often beset by cultural blockers. Data, actual fact-based results, reports, and numbers, is usually fighting for attention with “gut feelings.” According to one study, 39% of organizations say gut feelings and experience is trusted to make big decisions. Join Mandi Fang, VP and General Manager of Dealertrack DMS, to learn why dealerships who overcome these blockers are more likely to rise to the top. Register for the webinar here.

The Right Data Insights

It’s generally not a lack of data that hurts businesses. It’s knowing what data, metrics, and KPIs truly matter to your dealership. And beyond that, if your dealership doesn’t implement the right data-driven practices, all the data in the world can’t save you. Join Kevin LeSage, the Director of Digital Marketing for Autotrader, to learn the three practices that can improve your dealership’s operational efficiency. Register for the webinar here.

If your dealership doesn’t implement the right data-driven practices, all the data in the world can’t save you.

Join these leaders on October 15th for the live event, Mastering the Art of Data-driven Practices, and uncover the tools, processes, and real-world applications for the data within your dealership. You can drive true transformation within your operation and achieve profitability with the information at your fingertips. Learn how—register today.

 

Tags: Data-driven dealers, DMS, events, Webinar

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