Drive to Success: Women in Dealership Positions

by Dealertrack on August 6, 2018

Women play an important (and traditionally undervalued) role in dealerships. At least half of all car-buyers are women, many of whom prefer to deal with other women during the sales process. And female managers and sales reps consistently rank among the top performers at dealerships. Yet problems with hiring and even mistreating women persist in th...

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Drive to Success: Women Car Buyers

by Dealertrack on April 17, 2018

Women have more purchasing power in the dealership than ever before. Make sure your sales teams understand how to develop trust and respect with female customers to earn their purchases.   1- What Does Your Websi...

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