Drive to Success: Improving Digital Retailing Processes

by Dealertrack on June 18, 2018

Nearly all consumers begin the car-buying process online. They come to the dealership having decided what they want and how much they’re going to pay. And, in many cases, the in-dealership experience is a necessary evil in the minds of customers. Dealerships can do more to cater to the digital-retailing preferences of their customers by putting m...

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Drive to Success: Managing Change in the Dealership

by Dealertrack on June 11, 2018

From implementing new technology to adjusting company culture, managing change in the dealership is difficult. Because change is usually met with at least a little resistance from employees, it’s important to have a change management plan in place to avoid downtime and potential lost profits. 1 -...

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The Future: Open, Integrated Systems

by Dealertrack on June 6, 2018

The Internet of Things is here. Consumers are starting to expect that their refrigerator can talk to the stove and their GPS knows where to take them based on calendar appointments. These innovations require software services and devices to communicate with different systems. With open systems comes efficiencies, convenience, and ultimately a bette...

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Drive to Success: Dealership Work Culture

by Dealertrack on June 4, 2018

Creating a positive workplace culture affects more than employees. When dealerships establish a positive work culture, it impacts turnover, sales, and efficiency, as well. When employee morale improves, a dealership’s business results and bottom line usually follow....

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Drive to Success: Bottom Line Efficiency

by Dealertrack on May 28, 2018

In an industry as competitive as auto sales, dealerships must think creatively to find efficiencies and increase profits. From a focus on fixed ops and F&I to hiring and retaining the right employees, dealerships that find extra ways to boost their bottom lines are those that pull ahead of the competition. 1 -...

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Drive to Success: Improving Social Media Presence

by Dealertrack on May 21, 2018

Today’s customers turn to social media to inform their car-buying process. They read reviews, browse vehicle selection, compare prices, and find out what others have to say about a particular dealership. A strong social media presence and strategy to engage with customers can increase a dealership’s sales and reputation in the community. Poor e...

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