Drive to Success: Efficiency in Your Fixed Ops

by Dealertrack on August 13, 2018

Unlike the periodic fluctuations in the numbers and margins of new and used car sales, service lanes provide consistent opportunities for profit. But many dealerships fail to place adequate emphasis on their fixed operations departments. By focusing on hiring quality service lane employees, experimenting with alternative pr...

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Drive to Success: Women in Dealership Positions

by Dealertrack on August 6, 2018

Women play an important (and traditionally undervalued) role in dealerships. At least half of all car-buyers are women, many of whom prefer to deal with other women during the sales process. And female managers and sales reps consistently rank among the top performers at dealerships. Yet problems with hiring and even mistreating women persist in th...

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Drive to Success: Hiring Quality Talent

by Dealertrack on July 30, 2018

The business of auto sales isn’t just about moving metal. It’s about fostering a culture of committed employees devoted to the long-term goals of the dealership. When employees take pride in their jobs, they connect better with customers, work more efficiently, and contribute to improved profit...

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Drive to Success: Challenge Margin Compression

by Dealertrack on July 16, 2018

Margin compression in auto sales is a problem that’s been building for years. And, unfortunately, it’s not going away anytime soon. But there are several things dealerships can do to mitigate the negative effects of margin compression, including being smarter about used vehicle sales, focusing on alternative sour...

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Drive to Success: Enhance Customer Loyalty

by Dealertrack on July 9, 2018

Customer loyalty that leads to repeat visits to sales and service departments is the goal of every dealership. But loyalty doesn’t come easy. It’s earned by developing a reputation for exceptional service and finding creative ways to attract new and existing customers to the dealership. 1 -...

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Drive to Success: Keeping an Efficient Service Lane

by Dealertrack on July 2, 2018

In an age of slimming profits and increased competition, having an efficient service lane is more important than ever. Whether competing with quick service shops or finding ways to synergize sales and service efforts, dealerships can improve retention and appeal to new customers through their service lanes. 1 -...

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Drive to Success: Search Engine Optimization

by Dealertrack on June 25, 2018

Millions of people search the internet every day for car dealerships, hoping to find more information about a specific product or service. Search engine optimization (SEO) is the process by which search engines filter content to display specific websites that contain optimal and relevant search information. There are a few things dealerships can do...

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Drive to Success: Improving Digital Retailing Processes

by Dealertrack on June 18, 2018

Nearly all consumers begin the car-buying process online. They come to the dealership having decided what they want and how much they’re going to pay. And, in many cases, the in-dealership experience is a necessary evil in the minds of customers. Dealerships can do more to cater to the digital-retailing preferences of their customers by putting m...

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Drive to Success: Managing Change in the Dealership

by Dealertrack on June 11, 2018

From implementing new technology to adjusting company culture, managing change in the dealership is difficult. Because change is usually met with at least a little resistance from employees, it’s important to have a change management plan in place to avoid downtime and potential lost profits. 1 -...

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The Future: Open, Integrated Systems

by Dealertrack on June 6, 2018

The Internet of Things is here. Consumers are starting to expect that their refrigerator can talk to the stove and their GPS knows where to take them based on calendar appointments. These innovations require software services and devices to communicate with different systems. With open systems comes efficiencies, convenience, and ultimately a bette...

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