Drive to Success: Training is the key to retention

by Dealertrack on September 3, 2018

Hiring and training employees is important in any industry. But in the auto sales industry, where retention is low and turnover is high, focused training programs that teach new hires the ins and outs of the industry and dealership-life are imperative. They also lead to a more consistent and efficient sales experience for the customer and help ligh...

Read more

Cloud Optimization, Your DMS, and You

by Dealertrack on August 29, 2018

As technology evolves, so does its language. And one of the newest tech buzz terms “the cloud” can be a little confusing. What is the cloud? How can it help your business? And what exactly does having your dealership’s data in the cloud really mean?   What is the cloud? Essentially, the cloud refers to software...

Read more

Drive to Success: Enhancing Online Presence

by Dealertrack on August 27, 2018

Customers shop for cars online. Because of this simple fact, it’s the job of every savvy dealership to have an online presence that caters to customers’ shopping preferences and attracts consumers to the dealership. Through strategic online marketing, including mapping the online customer journey from initial research to final sale, dealerships...

Read more

Drive to Success: Preparing for a Technology Switch

by Dealertrack on August 20, 2018

Making a switch to new technology is a big decision that can have big profit implications for a dealership. To reduce the pain sometimes involved, dealerships should research and choose the right vendor that fits their long-term goals and allows them to provide the best customer experience possible. 1 –...

Read more

Drive to Success: Efficiency in Your Fixed Ops

by Dealertrack on August 13, 2018

Unlike the periodic fluctuations in the numbers and margins of new and used car sales, service lanes provide consistent opportunities for profit. But many dealerships fail to place adequate emphasis on their fixed operations departments. By focusing on hiring quality service lane employees, experimenting with alternative pr...

Read more

Drive to Success: Women in Dealership Positions

by Dealertrack on August 6, 2018

Women play an important (and traditionally undervalued) role in dealerships. At least half of all car-buyers are women, many of whom prefer to deal with other women during the sales process. And female managers and sales reps consistently rank among the top performers at dealerships. Yet problems with hiring and even mistreating women persist in th...

Read more

Drive to Success: Hiring Quality Talent

by Dealertrack on July 30, 2018

The business of auto sales isn’t just about moving metal. It’s about fostering a culture of committed employees devoted to the long-term goals of the dealership. When employees take pride in their jobs, they connect better with customers, work more efficiently, and contribute to improved profit...

Read more

Drive to Success: Challenge Margin Compression

by Dealertrack on July 16, 2018

Margin compression in auto sales is a problem that’s been building for years. And, unfortunately, it’s not going away anytime soon. But there are several things dealerships can do to mitigate the negative effects of margin compression, including being smarter about used vehicle sales, focusing on alternative sour...

Read more

Drive to Success: Enhance Customer Loyalty

by Dealertrack on July 9, 2018

Customer loyalty that leads to repeat visits to sales and service departments is the goal of every dealership. But loyalty doesn’t come easy. It’s earned by developing a reputation for exceptional service and finding creative ways to attract new and existing customers to the dealership. 1 -...

Read more

Drive to Success: Keeping an Efficient Service Lane

by Dealertrack on July 2, 2018

In an age of slimming profits and increased competition, having an efficient service lane is more important than ever. Whether competing with quick service shops or finding ways to synergize sales and service efforts, dealerships can improve retention and appeal to new customers through their service lanes. 1 -...

Read more