3 Ways to Modernize Your F&I Process in the Age of the Customer

by Dealertrack on August 2, 2018

In the current Age of the Customer, car shoppers are doing a significant amount of research online before ever contacting a dealership. Once they arrive to the store, car shoppers want their time in the dealership to be productive and efficient. To enable a better customer experience, dealers should be offering a personal,...

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Drive to Success: Improving Social Media Presence

by Dealertrack on May 21, 2018

Today’s customers turn to social media to inform their car-buying process. They read reviews, browse vehicle selection, compare prices, and find out what others have to say about a particular dealership. A strong social media presence and strategy to engage with customers can increase a dealership’s sales and reputation in the community. Poor e...

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Drive to Success: Efficient Technology

by Dealertrack on April 30, 2018

Technology can be extremely helpful in guiding your dealership to success. However, you should make sure the technology you implement at your dealership aligns with your dealership strategy. Technology will make your dealership more efficient when it is implemented correctly.   1-...

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Drive to Success: Technology Partnerships

by Dealertrack on April 10, 2018

Technology plays a vital role in the success of dealerships. Make sure the technology companies you partner with acknowledge your dealerships goals and business model. Without knowing exactly what you want to get out of your technology, your dealership will struggle to find a successful tech partnership....

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Rethinking Your Dealership’s Phone System

by Dealertrack on March 28, 2018

This article has been approved by Erik Nachbahr, President and Founder of Helion Automotive Technologies. The author’s views are entirely his or her own and may not always reflect the views of Dealertrack.   When you think of technology problems at your dealership, what comes to mind? Of all the tech issues you have to...

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2018 Readiness – Now is the Time to Modernize

by Dealertrack on January 18, 2018

As everyone’s favorite 1980’s teenage school skipper once said, “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” If you’re old enough to remember that quote or you first watched the movie while wearing stonewashed jeans and a Members Only jacket, you understand the meaning behind the messag...

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Drive to Success: Technology to Drive Profits

by Dealertrack on November 20, 2017

Drive to Success is a weekly series capturing the most influential articles, tips, and tricks from industry experts and publications to help drive your dealership to success. Each week will focus on a specific key topic in the automotive industry....

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Drive to Success: Women in Auto

by Dealertrack on November 13, 2017

Drive to Success is a weekly series capturing the most influential articles, tips, and tricks from industry experts and publications to help drive your dealership to success. Each week will focus on a specific key topic in the automotive industry....

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