Drive to Success: Game-Changing Technology For Better Profits

by Lindsay Lauck on November 5, 2018

Technology is a game-changer for the automotive industry. Improved customer data insights and the ability to offer more transparency has improved the relationships your sales associates build. And accessing information about price, offers, care information, and industry improvements—both on the buyer’s side and the dealer’s—is removing the...

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Cloud Optimization, Your DMS, and You

by Dealertrack on August 29, 2018

As technology evolves, so does its language. And one of the newest tech buzz terms “the cloud” can be a little confusing. What is the cloud? How can it help your business? And what exactly does having your dealership’s data in the cloud really mean?   What is the cloud? Essentially, the cloud refers to software...

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Drive to Success: Preparing for a Technology Switch

by Dealertrack on August 20, 2018

Making a switch to new technology is a big decision that can have big profit implications for a dealership. To reduce the pain sometimes involved, dealerships should research and choose the right vendor that fits their long-term goals and allows them to provide the best customer experience possible. 1 –...

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3 Ways to Modernize Your F&I Process in the Age of the Customer

by Dealertrack on August 2, 2018

In the current Age of the Customer, car shoppers are doing a significant amount of research online before ever contacting a dealership. Once they arrive to the store, car shoppers want their time in the dealership to be productive and efficient. To enable a better customer experience, dealers should be offering a personal,...

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Drive to Success: Improving Social Media Presence

by Dealertrack on May 21, 2018

Today’s customers turn to social media to inform their car-buying process. They read reviews, browse vehicle selection, compare prices, and find out what others have to say about a particular dealership. A strong social media presence and strategy to engage with customers can increase a dealership’s sales and reputation in the community. Poor e...

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Drive to Success: Efficient Technology

by Dealertrack on April 30, 2018

Technology can be extremely helpful in guiding your dealership to success. However, you should make sure the technology you implement at your dealership aligns with your dealership strategy. Technology will make your dealership more efficient when it is implemented correctly.   1-...

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Drive to Success: Technology Partnerships

by Dealertrack on April 10, 2018

Technology plays a vital role in the success of dealerships. Make sure the technology companies you partner with acknowledge your dealerships goals and business model. Without knowing exactly what you want to get out of your technology, your dealership will struggle to find a successful tech partnership....

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Rethinking Your Dealership’s Phone System

by Dealertrack on March 28, 2018

This article has been approved by Erik Nachbahr, President and Founder of Helion Automotive Technologies. The author’s views are entirely his or her own and may not always reflect the views of Dealertrack.   When you think of technology problems at your dealership, what comes to mind? Of all the tech issues you have to...

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2018 Readiness – Now is the Time to Modernize

by Dealertrack on January 18, 2018

As everyone’s favorite 1980’s teenage school skipper once said, “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” If you’re old enough to remember that quote or you first watched the movie while wearing stonewashed jeans and a Members Only jacket, you understand the meaning behind the messag...

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