Industry News Roundup: 7/12/19

by Dealertrack on July 12, 2019

This weekly Dealertrack blog feature is designed to keep you up to date on industry news and trends that affect our customers. Customer Trends: 5 Takeaways from the 2019 Cox Automotive Car...

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4 Dealertrack Innovations Shown at NADA 2019

by Dealertrack on February 5, 2019

It was a big year at NADA for Dealertrack! Here are four highlights from our exhibits and demos at the show. 1. The Cox Automotive Immersive Car-Buying Experience Dealers were able to experience the car buying journey by jumping into a customer’s shoes and going through the process from contact to contract. From shopping o...

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Drive to Success: Game-Changing Technology For Better Profits

by Lindsay Lauck on November 5, 2018

Technology is a game-changer for the automotive industry. Improved customer data insights and the ability to offer more transparency has improved the relationships your sales associates build. And accessing information about price, offers, care information, and industry improvements—both on the buyer’s side and the dealer’s—is removing the...

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Cloud Optimization, Your DMS, and You

by Dealertrack on August 29, 2018

As technology evolves, so does its language. And one of the newest tech buzz terms “the cloud” can be a little confusing. What is the cloud? How can it help your business? And what exactly does having your dealership’s data in the cloud really mean?   What is the cloud? Essentially, the cloud refers to software...

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Drive to Success: Preparing for a Technology Switch

by Dealertrack on August 20, 2018

Making a switch to new technology is a big decision that can have big profit implications for a dealership. To reduce the pain sometimes involved, dealerships should research and choose the right vendor that fits their long-term goals and allows them to provide the best customer experience possible. 1 –...

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3 Ways to Modernize Your F&I Process in the Age of the Customer

by Dealertrack on August 2, 2018

In the current Age of the Customer, car shoppers are doing a significant amount of research online before ever contacting a dealership. Once they arrive to the store, car shoppers want their time in the dealership to be productive and efficient. To enable a better customer experience, dealers should be offering a personal,...

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Drive to Success: Improving Social Media Presence

by Dealertrack on May 21, 2018

Today’s customers turn to social media to inform their car-buying process. They read reviews, browse vehicle selection, compare prices, and find out what others have to say about a particular dealership. A strong social media presence and strategy to engage with customers can increase a dealership’s sales and reputation in the community. Poor e...

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