The moment a dealership realizes that its legacy DMS can’t keep up with business growth, everything changes. Suddenly, there’s a crossroads between hanging on to the familiarity of the past and embracing the promise…
Five Keys to a Mystery-Free DMS Switch
Technology is just as integral to the operations of your dealership as the cars you sell. But for one reason or another, while selling cars comes easy to most dealers, technology (and especially the…
Why Dealers Get Stuck Using Outdated Technology
The auto retail industry is made up of thousands of forward-thinking business people who have found success by adapting to changing environments. These industry leaders have endured downturns, adapted to imposing regulations, and evolved…
Dealertrack DMS Helps Heritage Ford Navigate Uncertain Waters of Auto Sales
After 20 years of service in the United States Navy, Bert Hodge, general manager at Heritage Ford in Southern Indiana, understands what it takes to manage complexity and risk. As a staff analyst commanding…
A Dealership’s Digital Ecosystem: Insight into Technology of the Modern Franchise Dealer
Did you know that the average car dealer needs 7 different technology solutions to run their dealership? The once simple and straightforward business of selling cars has transformed into a complex ecosystem of interconnected…
Communicating Helps Soften Change
Successfully integrating new technology at a dealership is a daunting task. It’s more than just adopting new software. It involves operational changes, contemplation of compatibility issues, and buy-in from the entire dealership team. Although…
Drive to Success: Managing Change in the Dealership
From implementing new technology to adjusting company culture, managing change in the dealership is difficult. Because change is usually met with at least a little resistance from employees, it’s important to have a change…
The Future: Open, Integrated Systems
The Internet of Things is here. Consumers are starting to expect that their refrigerator can talk to the stove and their GPS knows where to take them based on calendar appointments. These innovations require…
Invest in New Technology with a Purpose
Today’s consumers are always on the lookout for the latest and greatest. When something feels old or outdated, it’s quickly replaced with something else that’s new and exciting. This is especially true with technology.…
Drive to Success: Switching Technology
Technology is a huge part of today’s world. In order to increase profits and remain a strong competitor, dealerships need to overcome their fear of switching to new technologies. Make sure your implementation processes are managed fairly and in support of your dealership teams when switching dealership technology.
Why Dealers are Switching to Dealertrack DMS
So while discounting fear of change as a reason for dealerships to stick with the same old DMS, the reasons for switching to Dealertrack DMS comprise a long list of positives.
Why Dealers Fear Changing DMS Providers
It’s easy to get stuck in a rut. You start doing something one way and before you know it you’re set in your ways and there’s no turning back. It’s a predictable pattern, and one that has more to do with a fear of change than anything else. Sure, it’s easy to shrug off this type of stubborn behavior in opinions and politics, but when it comes to your business, fear of change can have disastrous consequences.
