Drive to Success: Is Your Dealership Building a Brand That Matters?

by Lindsay Lauck on May 6, 2019

When it comes to building your automotive dealership’s “brand,” it literally pays to think beyond the logo. That’s because a well-crafted personal brand helps humanize your sales people, connects your business with the community, and sets you apart from the competition. How the public thinks about your dealership is important. It’s up to...

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