Drive to Success: Improving Digital Retailing Processes

by Dealertrack on June 18, 2018

Nearly all consumers begin the car-buying process online. They come to the dealership having decided what they want and how much they’re going to pay. And, in many cases, the in-dealership experience is a necessary evil in the minds of customers. Dealerships can do more to cater to the digital-retailing preferences of their customers by putting m...

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Drive to Success: Improving Social Media Presence

by Dealertrack on May 21, 2018

Today’s customers turn to social media to inform their car-buying process. They read reviews, browse vehicle selection, compare prices, and find out what others have to say about a particular dealership. A strong social media presence and strategy to engage with customers can increase a dealership’s sales and reputation in the community. Poor e...

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Was your DMS built for the Digital Age?

by Dealertrack on April 19, 2018

Every home has a drawer filled with old technology—remote controls, flip phones, charging cords, solar calculators, and compact discs. These items were built for another age and are no longer suited to provide any real benefit, but still we hold onto them. Is your dealership doing the same thing with its DMS technology? Most dealerships have used...

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2018 Readiness- Now is the Time to Modernize

by Dealertrack on January 18, 2018

As everyone’s favorite 1980’s teenage school skipper once said, “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” If you’re old enough to remember that quote or you first watched the movie while wearing stonewashed jeans and a Members Only jacket, you understand the meaning behind the messag...

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Modern Tech for a Modern Dealership

by Dealertrack on October 4, 2017

The automotive industry played a major role in the modernization of American society. Ironically, the same industry that helped change the face of a country has fallen behind in recent decades when it comes to technology....

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