Dealertrack and the Evolution of Digital Retailing

by Dealertrack on April 16, 2019

Earlier this month, Cheryl Miller, Senior Vice President and General Manager of Dealertrack F&I and Titling Solutions, participated in a keynote panel at the Consumer Banking Association’s CBA Live 2019 conference. The topic was Digital Retailing Evolution: What’s NOW & What’s Next, and Cheryl shared her expertise on...

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Drive to Success: Marketing to Millennials Means Going Green

by Lindsay Lauck on April 15, 2019

They say that change is good for you. It turns out that change is also good for the planet. The generation everyone is either trying to sell to, hire, or figure out (AKA: Millennials) has been telling companies to “Go Green” for a few years. And, if you’re not listening, you’re going to miss out. See how going “Green” is good for busine...

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Drive to Success: Meet The Millennial Car Buyer

by Lindsay Lauck on December 10, 2018

Are you ready to meet the millennial car buyer at your dealership in 2019? How about during the 17 hours they spend, on average, online prior to walking into your dealership? Millennials tend to get a bad reputation for “ruining” industries—from breakfast cereal to engagement rings—but this misunderstood market is now coming-of-age and read...

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Drive to Success: Improving Social Media Presence

by Dealertrack on May 21, 2018

Today’s customers turn to social media to inform their car-buying process. They read reviews, browse vehicle selection, compare prices, and find out what others have to say about a particular dealership. A strong social media presence and strategy to engage with customers can increase a dealership’s sales and reputation in the community. Poor e...

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Drive to Success: Hiring Millennials

by Dealertrack on October 16, 2017

Drive to Success is a weekly series capturing the most influential articles, tips, and tricks from industry experts and publications to help drive your dealership to success. Each week will focus on a specific key topic in the automotive industry. ...

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Drive to Success: Selling to Millennials

by Dealertrack on October 9, 2017

Drive to Success is a weekly series capturing the most influential articles, tips, and tricks from industry experts and publications to help drive your dealership to success. Each week will focus on a specific key topic in the automotive industry....

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Sell Millennials on the Dealership Experience

by Dealertrack on August 10, 2017

There’s a generation of digitally-savvy people getting ready to buy cars. That sounds like a pleasure cruise of sales opportunities, right? But there’s a catch: they’re a demanding bunch with specific ideas about how the transaction should unfold.So what’s a sales person to do? How does a dealership adjust their business to take...

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Millennials Flex Their Purchase Power

by Dealertrack on August 9, 2017

With every promotion or newly minted job, with every move to the suburbs, Millennial spending power is growing.Yes, the “digital native generation” is changing the experience of car shopping, but perhaps even more important than that is their influence in the auto finance market....

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Millennials are Making the Online and In-Store Connection a Reality

by Dealertrack on August 8, 2017

Think back to the most important retail moments of the last 50 years. What would you put on your list of the top ten?The Great Recession of 2007 would surely make it, and perhaps the introduction of SUVs, along with other models. Most likely, the emergence of the Internet would be right at the top – along with the major technological...

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