Drive to Success: Improving Social Media Presence

by Dealertrack on May 21, 2018

Today’s customers turn to social media to inform their car-buying process. They read reviews, browse vehicle selection, compare prices, and find out what others have to say about a particular dealership. A strong social media presence and strategy to engage with customers can increase a dealership’s sales and reputation in the community. Poor e...

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Drive to Success: Hiring Millennials

by Dealertrack on October 16, 2017

Drive to Success is a weekly series capturing the most influential articles, tips, and tricks from industry experts and publications to help drive your dealership to success. Each week will focus on a specific key topic in the automotive industry. ...

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Drive to Success: Selling to Millennials

by Dealertrack on October 9, 2017

Drive to Success is a weekly series capturing the most influential articles, tips, and tricks from industry experts and publications to help drive your dealership to success. Each week will focus on a specific key topic in the automotive industry....

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Sell Millennials on the Dealership Experience

by Dealertrack on August 10, 2017

There’s a generation of digitally-savvy people getting ready to buy cars. That sounds like a pleasure cruise of sales opportunities, right? But there’s a catch: they’re a demanding bunch with specific ideas about how the transaction should unfold.So what’s a sales person to do? How does a dealership adjust their business to take...

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Millennials Flex Their Purchase Power

by Dealertrack on August 9, 2017

With every promotion or newly minted job, with every move to the suburbs, Millennial spending power is growing.Yes, the “digital native generation” is changing the experience of car shopping, but perhaps even more important than that is their influence in the auto finance market....

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Millennials are Making the Online and In-Store Connection a Reality

by Dealertrack on August 8, 2017

Think back to the most important retail moments of the last 50 years. What would you put on your list of the top ten?The Great Recession of 2007 would surely make it, and perhaps the introduction of SUVs, along with other models. Most likely, the emergence of the Internet would be right at the top – along with the major technological...

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Digital Dealer 22: Discovering the Magic of Millennials

by Dealertrack on April 18, 2017

They are somewhere between 18 and 34, and have a strong aversion to waiting around, feeling pressured or signing actual paperwork. They want most things on their terms – and only if it starts online. Or better yet, a mobile device.At Digital Dealer 22, the influence of Millennials shaded most sessions with talk about keeping pace with...

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