Control and Connect the Digital Experience

by Dealertrack on May 4, 2016

By now you’ve heard the fiction about the future of car sales. The stories about how all you need to do to buy a car is pick the color, choose the wheels, and click on that ubiquitous online shopping cart. May as well just go ahead and turn on the robot. No one even takes test drives anymore. While all that makes for entertaining t...

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NADA 2016 Day Two: Putting Automotive Retail to Work

by Dealertrack on April 3, 2016

If Day One was about creating connections and expressing appreciation, Day Two concerned itself with the work of automotive retail, and how the spirit of integration is a formative part of Dealertrack products and services. During the workshops and at the booth, dealers wanted to know how it all fit together, how our promise of “innovation thr...

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Thought Leader Series: Five Questions with Mike Burgiss

by Dealertrack on March 25, 2016

Mike Burgiss is, at heart, an entrepreneur. He’s the kind of guy who looks at a process or experience and asks not what it is or how to use it, but how it can be made better – and what’s coming next. Then he rallies teams to define and build that big idea or transformative approach. It’s the spirit behind his work as Founder and General...

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Responsive Selling Requires a Responsive and Connected Workflow

by Dealertrack on March 10, 2016

Responsive selling. It's a phrase currently being debated and examined in great detail, mainly because it suggests that the traditional fixed and stepped approach to auto sales is no longer effective -- and in fact is losing relevance. With the evolution toward an online to in-store workflow, the reality on car lots across America is that custom...

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