At-A-Glance: eMenu for iPad®

by Dealertrack on August 13, 2017

Let’s face it: Paper menus just don’t work so well in an interactive and tablet-friendly world.In fact, according to the 2016 Cox Automotive Emotional Connections Study, it's part of a process that leaves car buyers frustrated and anxious. Fully 25% of those surveyed reported that the F&I product sales experience was the top pai...

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eBook: Top Five Menu Selling Tips

by Dealertrack on June 22, 2017

There’s no doubt about it: Today’s automotive retail environment is a red-hot mix of aggressive incentives, hyper competition, and razor-thin margins.Selling the car isn’t enough, and while F&I product sales are a good way to increase profitability, there is still a huge disconnect between consumer expectations and the dealers...

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Three Key Yahoo! Takeaways for Automotive Retail

by Dealertrack on June 15, 2017

Believe it or not, I still have a Yahoo! email account. I no longer use it for much more than the “secondary” email address on password settings because, well, the contents of the inbox resemble a tangled weed patch of spam and phishing missives. I’d rather not waste my time.It’s sad. And reflective of how this once ubiquitous p...

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Three Questions to Ask About Menu Selling Technology

by Dealertrack on January 5, 2017

In large and small ways, technology has changed virtually every aspect of the automotive retail experience. Few areas, however, have seen as much of a transformation as menu selling.Sitting down with customers to go over product options for their newly purchased vehicle has gone from a piece of paper in the F&I manager’s office to...

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Menu Selling Tips and Advice

by Dealertrack on December 16, 2016

When sales and showroom traffic cool, dealers usually turn up the temperature on F&I revenue – especially dealer reserve.But that’s changing, thanks to the current regulatory environment, as well as customer expectations around financing. Today, the heat is still on the F&I department, but this time it’s all about flat-rat...

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F&I and Showroom: Merging Technology with F&I Product Sales

by Dealertrack on August 19, 2016

Technology, on its own, does little to sell cars.  But when technology is applied to a human process, that’s when it becomes a powerful force in the showroom. Few things better represent that effectiveness than F&I product sales. It’s here, right after the deal, where opportunity exists – as well as risk. Make customers wait too l...

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How Pokémon Go May One Day Help Sell More Cars

by Dealertrack on July 22, 2016

I first realized that Pokémon Go was changing the world when I saw the signs on the New Jersey Turnpike:Don’t Pokémon Go While Driving! This was a little startling. I knew all about the game, but didn’t realize it had reached such a critical mass of acceptance and enthusiasm until I saw roadway warni...

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