The Three Laws of a Connected and Deal-Centric Retail Workflow

by Dealertrack on May 30, 2017

Today’s typical car buyer spends around 60% of their time online, and visits just two dealerships before making a purchase.*It's a surprising statistic, and one that accurately reveals current changes in buyer behavior. It is, in fact, a simple and powerful reflection of what consumers want: An experience that begins at their con...

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Automotive News: Millennials Flex Their Purchase Power

by Dealertrack on February 26, 2016

By now you’ve surely heard about Millennials. They’re that up-and-coming generation of 83.1 million Americans that have put the automotive world on notice with their collective purchasing power and a very clear preference about how they buy cars. They don’t want to spend all Saturday at the dealership, for example. And they prefer an onlin...

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The Truth about Transparency

by Dealertrack on October 7, 2015

Times have changed. And just in case you didn’t get that email from your GM, or haven’t read one of the hundreds of recent automotive retail trend articles…or didn’t attend one of dozens of conferences…here it is: Transparency is a thing. It’s here to stay, as well, courtesy of the changing shopping and buying behaviors brought on by...

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