Selling cars to a younger generation like Gen Z and millennials, those born sometime between (roughly) the very early 1980’s and mid 1990’s, is becoming the proverbial white whale for modern auto dealers. You…
Drive to Success: Process Improvements For Your Auto Sales Team
Process improvements and workflow enhancements are a good way to streamline the way your sales team identifies goals and hits their targets. That is, of course, when they work. Often, changing the simple way…
Drive to Success: Build a Solid Retention Plan with Better Training & Development
Happy employees equal happy customers. And happy customers buy cars at your automotive dealership (and then tell all their friends about it). That’s the theory. Obviously it’s a bit more complicated than that, but…
Drive to Success: Diversity is the Key to Driving Dealership Success
Reaching more customers, finding top talent, and building better culture all have a central, key ingredient: diversity. That’s because creating a diverse and inclusive environment where everyone has the opportunity to succeed in the…
Drive to Success: Managing the Human-side of Change
Change is coming. Don’t Panic! No, really. When employees hear about change—organizational, strategic, or even technology-driven—the basic uncertainties that accompany change can cause real fear and anxiety. As a General Manager or Dealer Principal…
Drive to Success: Margin Compression Continues to Stress Auto Dealers
Automotive dealerships continue to battle for profits every day. With changing consumer buying habits, more options for buying and using cars, and a highly competitive market, dealers are still struggling with shrinking margins. Can…
Drive to Success: Dreaming of Big Data in the Auto Industry
The automotive business changes fast, and technology even faster. But leaving it all up to chance is just risky. With technology integrating into every step of the buying and selling process, and with more…
Drive to Success: Dealership Technology Impacts More Than Profits
The technology that drives the automotive retail industry from start to finish varies wildly, from online shopping apps to point-of-sale systems, and all the way to online data and customer retention tools. All of…
Drive to Success: Smart Data Creates A Smart Service Lane Experience
It’s time to get smart about your dealership’s service lane. In particular, optimizing data, being open to change, and revolutionizing the way your team delivers service to your customers are the next big moves…
Drive to Success: Building a Fanatic Fan-base of Happy Customers
Your most loyal customers love you. And automotive dealers love their most loyal customers. After all, loyal, happy customers become brand advocates, spend more, and return to your dealership again and again. So is…
Drive to Success: Onboard Your Dealership Staff For Long-Term Success
Unemployment is low. Your dealership staff has options. Are you ready for this? If your dealership fails to onboard team members successfully, and quickly, be prepared to watch your precious new hires abandon ship.…
Drive to Success: Is Your Dealership Building a Brand That Matters?
When it comes to building your automotive dealership’s “brand,” it literally pays to think beyond the logo. That’s because a well-crafted personal brand helps humanize your sales people, connects your business with the community,…
