Destination: Success – Navigate Digital Disruption

by Lindsay Lauck on December 4, 2019

There’s never been a more exciting time to work in the automotive industry. But, let’s be honest, Digital Disruption is...disruptive. Average dealers still struggle with issues like growing margins, change management, talent acquisition, and business management. As technology marches forth at its rapid pace, the failure to keep up can...

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Drive to Success: Manage Change In Your Organization Like a Boss

by Lindsay Lauck on November 18, 2019

Everyone is ready for change, until it’s time to get uncomfortable. So what do you—the boss—do when it’s time to pull the rug out from under your dealership employees? Well, first, you give them a warning. Second, you do your research! The art and science behind Change Management is designed to help ensure the success of your efforts, to ke...

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Drive to Success: Learning is Key to Becoming a Data-driven Dealership

by Lindsay Lauck on November 11, 2019

Data is everywhere in the automotive industry. And knowing how to leverage it and make informed, smart decisions is key. Fortunately, the ability to become a data-driven dealership is a skill that you and your team can learn over time. Finding the right tools, reading the right reports, and letting go of your own personal biases is a good way to be...

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Drive to Success: What Is The Future of MaaS?

by Lindsay Lauck on November 4, 2019

The way people use transportation has seen a significant shift in recent years due, in large part, to the integration of new technologies, open access to data, and a generation open to new ideas. Thus, Mobility-as-a-Service, or MaaS, has become the future of innovative tech, savvy platform integrations, and a digital ecosystem for tech startups. Bu...

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Drive to Success: The Era of AI in Automotive is Upon Us

by Lindsay Lauck on October 7, 2019

Your next car buying experience will be straight out of a science fiction movie: Artificial Intelligence, Machine Learning, Robots…(OK, maybe not Robots). According to a recent study by Cox Automotive, the era of Artificial Intelligence (AI) is here, or nearly here. More than half of consumers surveyed prefer a personalized buying experience. And...

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Drive to Success: Build a Brand Story Worthy of Advocacy

by Lindsay Lauck on September 30, 2019

A great story sticks with you for years. The same idea is at the core of building your brand’s story and empowering your brand advocates. Reaching your customers on an emotional level and engaging your current buyers (and employees) with content that resonates with your values and mission can build retention and improve profitability. It also has...

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Destination: Success – A Guide to Profitability

by Lindsay Lauck on September 25, 2019

The road to success is filled with twists and turns. With new technology and empowered car buyers, the auto industry is constantly changing. Knowing where exactly to invest your time and energy can be confusing. The auto industry changes fast, and it’s often difficult to keep up. Here are four key areas to fuel your focus as you close the year an...

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