Every automotive dealership is going to do what it can to offer great deals and customer service today. It simply has to. But, there’s more that can be done to set your dealership apart. Consumers are demanding more from their retailers, and the payoff is huge: extreme loyalty, advocacy, repeat business, word of mouth, and more await the dealersh...
Read moreRemember when the customer was “King” in the sales industry? Have you ever experienced a truly negative buying experience that left you questioning what went wrong? Purchasing an automobile is a major financial decision—where a considerable amount of money is on the line, emotions are high, and trust is key. It’s in your dealership’s best...
Read moreA recent Cox Automotive study sheds light on changing behavior in the service lane—and there’s good news and bad news. First, consumers who didn’t return for service at your dealership represent, roughly, $266 billion in annual lost revenue. But, that doesn’t mean people aren’t spending cash to service their vehicles. In fact, the good ne...
Read moreDealership owners are betting big this year on new technologies, procedural updates, data-crunching, and high-hopes to combat margin compression. Will your dealership’s strategy prove to be successful in mastering this menace? There’s nothing like a fresh start to kick off your plans and hit the ground running! Read more: 1 -...
Read moreIt’s crunch time (also known as year end for controllers and finance managers). This is your time to shine, so don’t panic. Taxes, W-2’s, and important tasks and deadlines are your thing. Here’s a list of important resources and articles to help guide you. Read more: 1 -...
Read moreThe Mobility movement is gaining momentum and there’s no going back! Does your dealership have a strategy to capitalize on the next big thing, hop on the bandwagon, and ride the wave into the future? Or, will you ride this one out sitting on the proverbial fence? Let’s take a look at what’s really driving mobility for dealerships, manufacture...
Read moreThe bad news about most of the F&I process at many dealerships is that, generally speaking, it stinks. The good news? It’s your best chance to wow your customers when it doesn’t. And now, with more and more of the financing optimized with online capabilities like...
Read moreIt’s time for an upgrade. And, no, you can’t put this off any longer. Your auto dealership’s future success depends on your digital retail strategy. Specifically, how you plan to interact with future car buyers online, in advertising, your web experience, and your ability to meet their needs and improve every step of the sales and service pro...
Read moreAre you ready to meet the millennial car buyer at your dealership in 2019? How about during the 17 hours they spend, on average, online prior to walking into your dealership? Millennials tend to get a bad reputation for “ruining” industries—from breakfast cereal to engagement rings—but this misunderstood market is now coming-of-age and read...
Read moreThe automotive industry is experiencing a digital shift with more technology, faster apps, and new ways to search and shop. But, standing at the frontline of your dealership—the crucial “human touch” that keeps your customers coming back—is your sales team. Nurturing and developing this team of men and women into experienced sales professio...
Read more