Drive to Success: Is Your Service Lane ‘Smart?’

by Lindsay Lauck on February 17, 2020

Your dealership’s service department is a potential gold mine for building long-term customer relationships, establishing trust, and increasing the profitability of your business. Of course, working in the automotive industry, you already know this. But is it smart? Have you considered the impact of your store’s physical appearance? Are you opt...

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Drive to Success: Secrets of Social Media for Auto Dealers

by Lindsay Lauck on February 3, 2020

I’d like to add you to my social network! Please accept my friend request. Do you want to follow this brand? You’re familiar with social media, obviously, but social media advertising for your auto dealership is more complicated and often tricky. Still, nearly every car you sell this year will be affected by your brand’s presence on...

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Drive to Success: Finding Success in Your F&I Goals

by Lindsay Lauck on January 27, 2020

Your F&I department is where the money and the magic happen. Building long-term customer relationships, establishing retention, and setting up your business for success can all be achieved. But meeting your objectives—and maintaining a healthy balance for your employees—won’t happen automatically. Are you working with your partners to hel...

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Destination: Success—People, Priorities, and Programs

by Lindsay Lauck on January 15, 2020

Dealerships who invest in their people, win. That’s simple. The facts behind that statement tend to go a little deeper, however. When a dealer considers the time, strategy, and investment behind people management, there’s certainly more to the art and science of Human Capital Management than meets the eye. Does your dealership have a solid stra...

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Drive to Success: New Trends in Digital Retailing

by Lindsay Lauck on January 13, 2020

It’s no secret: car buyers are shopping online. Unless you’ve been ignoring the news (for the past 10 years), and missed the trends in digital retailing, you’ve seen a major shift in the way people buy, use, and shop for autos. The exciting news for 2020, however, shows consumers are beginning to shift again. Brick-and-mortar stores...

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Drive to Success: How Millennials Are Changing the Market

by Lindsay Lauck on January 6, 2020

Mastering the millennial market doesn’t have to be a mystery. The generation born from the “Boomers,” in between the eighties and nineties, is now entering their thirties and forties. They’re also the primary contributors to the housing market, the growing economy, and the record low unemployment. While millennials have been blamed for ruin...

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Drive to Success: Auto Tech Trends to Watch in 2020

by Lindsay Lauck on December 30, 2019

Automotive technology trends have become increasingly innovative in the last 18 months. Driving this innovation are technologies such as Artificial Intelligence (AI), Machine Learning, and Electronic Vehicle Technology (EV)—just to name a few. The industry is seeing disruption on a scale set to break the record books. And, the outlook for 2020 ge...

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