The technology that drives the automotive retail industry from start to finish varies wildly, from online shopping apps to point-of-sale systems, and all the way to online data and customer retention tools. All of these technologies are designed to enhance the experience and increase profits, but if they aren’t optimizing the customer experience,...
Read moreIt’s time to get smart about your dealership’s service lane. In particular, optimizing data, being open to change, and revolutionizing the way your team delivers service to your customers are the next big moves in the industry. Rideshare services may have changed the way people use cars, but they're also adding thousands of miles to the vehicle...
Read moreYour most loyal customers love you. And automotive dealers love their most loyal customers. After all, loyal, happy customers become brand advocates, spend more, and return to your dealership again and again. So is your dealership relying on hearsay, luck, and good-timing to support and nurture these all-too-important clients? Are you working (dili...
Read moreUnemployment is low. Your dealership staff has options. Are you ready for this? If your dealership fails to onboard team members successfully, and quickly, be prepared to watch your precious new hires abandon ship. A careful, strategic program that sets your team up for a long, happy career goes a long way. Read more: 1 -...
Read moreWhen it comes to building your automotive dealership’s “brand,” it literally pays to think beyond the logo. That’s because a well-crafted personal brand helps humanize your sales people, connects your business with the community, and sets you apart from the competition. How the public thinks about your dealership is important. It’s up to...
Read moreThe F&I process, for most dealerships, generates significant potential profit for the business. But regulatory compliance, buyer frustration, and shrinking margins are daily hurdles that threaten to make the F&I process a losing battle. Can finding passion and meaning in your work combat the stress? Can new data-backed integrations bring au...
Read moreThey say that change is good for you. It turns out that change is also good for the planet. The generation everyone is either trying to sell to, hire, or figure out (AKA: Millennials) has been telling companies to “Go Green” for a few years. And, if you’re not listening, you’re going to miss out. See how going “Green” is good for busine...
Read moreStudies show the average dealership now relies on up to seven technologies to make a sale and run their automotive business. The investment in software systems, as you know, goes beyond the installation, maintenance, and contract fees. When it comes to hiring, onboarding, a...
Read moreMore than one major movement is changing the automotive industry—and it’s shifting from the outside-in. Technology, cultural factors like the new sharing economy, and environmental needs (like the switch to electric) are impacting the way the public buys and uses vehicles. And all of these changes are going to have major impacts on the...
Read moreGeneral Managers and Dealer Principal Owners manage everything from inventory management, to hiring, to sales and advertising within the automotive sales business. With the emergence (and extreme importance) of Digital Retailing, dealerships are introducing technologies to fast-track their brands to consumers who are shopping and researching their...
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