As America makes plans to go back to work in a post-lockdown society, it will be the automotive industry that leads the way. This week, as dealerships reopen their doors and more than one-hundred thousand automotive factory workers return to their jobs, the country will keep its collective fingers crossed in hopes that the economy will bounce back...
Read moreA series of unprecedented challenges is forcing the auto industry to revolutionize its strategies, redefine goals, and adapt seemingly overnight. The digital transformation taking place, however, was long overdue. As dealers figure out how to retain business continuity...
Read moreOur partners in the industry are finding new ways to ensure their future success by meeting the needs of their customers faster, safer, and online. It’s never been more important to think beyond the showroom. See how dealers are finding new ways to deliver service and meet sales goals amid Social Distancing. 1 -...
Read moreTechnology drives everything in the automotive industry. From reaching customers faster to optimizing the efficiency of your business, dealers rely on smart technology every minute, every day. Yet, many...
Read moreModern Automotive Dealerships will do almost anything to earn the trust of today’s tech-savvy buyer, from using data-driven ad targeting to implementing AI and chatbots on their web presence. In a recent study, researchers found dealers use an average of almost...
Read moreWho do auto dealers love? Their loyal customers. But how do dealerships build better loyalty, develop emotional connections during the buying process, and establish brand recognition that turns happy customers into actual, rabid fanatics? The ingredients are all there—from the minute your buyers learn about what your dealership stands for to thei...
Read moreThese times, they are a-changin’. And today’s automotive buyer—the mystery that they are—is as enigmatic as ever. Millennials are all grown up (and spending more than any other generation in U...
Read moreAmong the many key issues automotive dealers have tackled in the past decade—the Great Recession, Margin Compression, Staffing Struggles—a new challenger has emerged. Fueled by digital disruption and...
Read moreWhile shrinking margins continue to plague dealers year over year, a new set of challenges is weighing heavily on the modern franchise dealership. With growing technology costs, privacy concerns, and changing buyer habits and demands, if your dealership isn’t feeling the pressure, you may simply be in denial. Here’s what the experts are saying...
Read moreYour dealership’s service department is a potential gold mine for building long-term customer relationships, establishing trust, and increasing the profitability of your business. Of course, working in the automotive industry, you already know this. But is it smart? Have you considered the impact of your store’s physical appearance? Are you opt...
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