Drive to Success: The Era of AI in Automotive is Upon Us

by Lindsay Lauck on October 7, 2019

Your next car buying experience will be straight out of a science fiction movie: Artificial Intelligence, Machine Learning, Robots…(OK, maybe not Robots). According to a recent study by Cox Automotive, the era of Artificial Intelligence (AI) is here, or nearly here. More than half of consumers surveyed prefer a personalized buying experience. And...

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Drive to Success: Build a Brand Story Worthy of Advocacy

by Lindsay Lauck on September 30, 2019

A great story sticks with you for years. The same idea is at the core of building your brand’s story and empowering your brand advocates. Reaching your customers on an emotional level and engaging your current buyers (and employees) with content that resonates with your values and mission can build retention and improve profitability. It also has...

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Destination: Success – A Guide to Profitability

by Lindsay Lauck on September 25, 2019

The road to success is filled with twists and turns. With new technology and empowered car buyers, the auto industry is constantly changing. Knowing where exactly to invest your time and energy can be confusing. The auto industry changes fast, and it’s often difficult to keep up. Here are four key areas to fuel your focus as you close the year an...

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Drive to Success: Measuring Customer Lifetime Value

by Lindsay Lauck on September 23, 2019

Most businesses focus on bringing in new customers. Building marketing strategies, reaching new people, and getting your dealership’s online experience up-to-speed are very important, yet few dealers pay attention to their top-tier customers. And that may be a mistake. It turns out that a customer’s lifetime value could impact your gross profit...

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Drive to Success: Service Lane Optimization Solutions

by Lindsay Lauck on September 16, 2019

The issue of margin compression has shifted from “solution” to “management” recently, as dealers are now finding ways to live with the conundrum, rather than look for an outright fix. For most dealers, the most obvious solution can be found by optimizing the profitability of your service lane. Better customer service, return visits, and bui...

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Drive to Success: The Future of F&I

by Lindsay Lauck on August 26, 2019

Welcome to the age of the “empowered customer.” Car buyers are doing their homework, and that includes research on financing and insurance, well before they visit your dealership. They need more than a good deal, and it’s up to your team to provide service, security, and incentives for returning again and again. While this may seem intimidati...

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Drive to Success: The Millennial Mindset Impacts Auto Ownership

by Lindsay Lauck on August 12, 2019

Selling cars to a younger generation like Gen Z and millennials, those born sometime between (roughly) the very early 1980’s and mid 1990’s, is becoming the proverbial white whale for modern auto dealers. You know they’re out there—somewhere—and you’ve been told they have money to spend. However, this elusive market continues to baffle...

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