Your dealership’s service department is a potential gold mine for building long-term customer relationships, establishing trust, and increasing the profitability of your business. Of course, working in the automotive industry, you already know this. But is it smart? Have you considered the impact of your store’s physical appearance? Are you opt...
Read moreWhen it comes to dealership success factors, size matters. In fact, small to mid-sized dealers are frequently selling to larger dealer groups at a higher rate each year (according to some sources). Yet, access to technology, strong customer servi...
Read moreI’d like to add you to my social network! Please accept my friend request. Do you want to follow this brand? You’re familiar with social media, obviously, but social media advertising for your auto dealership is more complicated and often tricky. Still, nearly every car you sell this year will be affected by your brand’s presence on...
Read moreYour F&I department is where the money and the magic happen. Building long-term customer relationships, establishing retention, and setting up your business for success can all be achieved. But meeting your objectives—and maintaining a healthy balance for your employees—won’t happen automatically. Are you working with your partners to hel...
Read moreThink back to your very first car. Your first set of wheels may not have been pretty, but what it represented was much more powerful. What story did it tell about you? How did it make you feel? Now, think about the buyers you’re trying to reach: young and old, different demographics, different income levels, personalities. Everyone is se...
Read moreDealerships who invest in their people, win. That’s simple. The facts behind that statement tend to go a little deeper, however. When a dealer considers the time, strategy, and investment behind people management, there’s certainly more to the art and science of Human Capital Management than meets the eye. Does your dealership have a solid stra...
Read moreIt’s no secret: car buyers are shopping online. Unless you’ve been ignoring the news (for the past 10 years), and missed the trends in digital retailing, you’ve seen a major shift in the way people buy, use, and shop for autos. The exciting news for 2020, however, shows consumers are beginning to shift again. Brick-and-mortar stores...
Read moreMastering the millennial market doesn’t have to be a mystery. The generation born from the “Boomers,” in between the eighties and nineties, is now entering their thirties and forties. They’re also the primary contributors to the housing market, the growing economy, and the record low unemployment. While millennials have been blamed for ruin...
Read moreAutomotive technology trends have become increasingly innovative in the last 18 months. Driving this innovation are technologies such as Artificial Intelligence (AI), Machine Learning, and Electronic Vehicle Technology (EV)—just to name a few. The industry is seeing disruption on a scale set to break the record books. And, the outlook for 2020 ge...
Read moreAs your dealership builds its strategy for the new year and plans a solid strategy for a successful and profitable future, don’t neglect the impact that a healthy and robust Corporate Social Responsibility Program can have on your company. In fact, CSR programs can positively influence your culture, attract new hires, and keep your best team memb...
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