Drive to Success: Improve your Digital Retail Strategy in 2019

by Lindsay Lauck on December 17, 2018

It’s time for an upgrade. And, no, you can’t put this off any longer. Your auto dealership’s future success depends on your digital retail strategy. Specifically, how you plan to interact with future car buyers online, in advertising, your web experience, and your ability to meet their needs and improve every step of the sales and service pro...

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Drive to Success: Meet The Millennial Car Buyer

by Lindsay Lauck on December 10, 2018

Are you ready to meet the millennial car buyer at your dealership in 2019? How about during the 17 hours they spend, on average, online prior to walking into your dealership? Millennials tend to get a bad reputation for “ruining” industries—from breakfast cereal to engagement rings—but this misunderstood market is now coming-of-age and read...

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Drive to Success: The Human Touch of a Successful Sales Team

by Lindsay Lauck on December 3, 2018

The automotive industry is experiencing a digital shift with more technology, faster apps, and new ways to search and shop. But, standing at the frontline of your dealership—the crucial “human touch” that keeps your customers coming back—is your sales team. Nurturing and developing this team of men and women into experienced sales professio...

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Drive to Success: Change happens. Success is intentional.

by Lindsay Lauck on November 26, 2018

Change happens. New technologies, shifts in buying habits, and brand new options for the way the public uses cars are all impacting the automotive industry. Dealership principal owners and general managers know that change management, itself, is a complex process and requires both trust, a willingness to learn and adapt, and transp...

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Drive to Success: Navigate Technology Change at Your Dealership

by Lindsay Lauck on November 19, 2018

Automotive dealers know better than to remain stagnate in today’s business landscape where change is constant, innovations in technology are rampant, and “dinosaur” dealerships are at risk of becoming extinct. But, implementing new technology in your dealership—especially a new DMS—can have a big impact on every person working under your...

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Drive to Success: Mobility, the Future, and Your Dealership

by Lindsay Lauck on November 12, 2018

Unless your dealership has been hiding under a rock, you’ve probably heard “mobility” referenced more times than you can count. But, dealers are savvy. The automotive industry has experienced change—constant change—since the days of the assembly line. New technology innovations have had disruptive changes to digital marketing, branding, o...

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Drive to Success: Game-Changing Technology For Better Profits

by Lindsay Lauck on November 5, 2018

Technology is a game-changer for the automotive industry. Improved customer data insights and the ability to offer more transparency has improved the relationships your sales associates build. And accessing information about price, offers, care information, and industry improvements—both on the buyer’s side and the dealer’s—is removing the...

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Drive to Success: Better Customer Experience for the Long Haul

by Lindsay Lauck on October 15, 2018

Buying a car is an emotional experience, an expensive process, and one of the biggest financial transactions most consumers will make in any given year. While customer expectations and buying habits are shifting, one thing that’s remained constant is the need to improve the customer experience at your dealership, every day. Your dealership’s re...

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