It’s time for an upgrade. And, no, you can’t put this off any longer. Your auto dealership’s future success depends on your digital retail strategy. Specifically, how you plan to interact with future car buyers online, in advertising, your web experience, and your ability to meet their needs and improve every step of the sales and service pro...
Read moreAre you ready to meet the millennial car buyer at your dealership in 2019? How about during the 17 hours they spend, on average, online prior to walking into your dealership? Millennials tend to get a bad reputation for “ruining” industries—from breakfast cereal to engagement rings—but this misunderstood market is now coming-of-age and read...
Read moreThe automotive industry is experiencing a digital shift with more technology, faster apps, and new ways to search and shop. But, standing at the frontline of your dealership—the crucial “human touch” that keeps your customers coming back—is your sales team. Nurturing and developing this team of men and women into experienced sales professio...
Read moreChange happens. New technologies, shifts in buying habits, and brand new options for the way the public uses cars are all impacting the automotive industry. Dealership principal owners and general managers know that change management, itself, is a complex process and requires both trust, a willingness to learn and adapt, and transp...
Read moreAutomotive dealers know better than to remain stagnate in today’s business landscape where change is constant, innovations in technology are rampant, and “dinosaur” dealerships are at risk of becoming extinct. But, implementing new technology in your dealership—especially a new DMS—can have a big impact on every person working under your...
Read moreUnless your dealership has been hiding under a rock, you’ve probably heard “mobility” referenced more times than you can count. But, dealers are savvy. The automotive industry has experienced change—constant change—since the days of the assembly line. New technology innovations have had disruptive changes to digital marketing, branding, o...
Read moreTechnology is a game-changer for the automotive industry. Improved customer data insights and the ability to offer more transparency has improved the relationships your sales associates build. And accessing information about price, offers, care information, and industry improvements—both on the buyer’s side and the dealer’s—is removing the...
Read moreEven though women are buying around half the cars sold each year, a mere 18.6 percent of jobs in the automotive industry are held by women. Worse still? Overwhelming biases, gender barriers, and old-school sexism are keeping the automotive industry in the dark ages. Fo...
Read moreWhat’s really driving business at your auto dealership? Fantastic salespeople? Great deals? What about reviews, word of mouth, and online testimonials of your biggest supporters and advocates? If you’re not paying attention to that last one—which can influence nearly 5...
Read moreBuying a car is an emotional experience, an expensive process, and one of the biggest financial transactions most consumers will make in any given year. While customer expectations and buying habits are shifting, one thing that’s remained constant is the need to improve the customer experience at your dealership, every day. Your dealership’s re...
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