There’s never been a more exciting time to work in the automotive industry. But, let’s be honest, Digital Disruption is...disruptive. Average dealers still struggle with issues like growing margins, change management, talent acquisition, and business management. As technology marches forth at its rapid pace, the failure to keep up can...
Read moreThe true value of a Diversity and Inclusion initiative or program can’t be fully recognized until you align it with an actionable strategy that aligns with your dealership’s values. And, when it does, the results are hard to miss! Just check out the real-world examples from these major players: 1 -...
Read moreEveryone is ready for change, until it’s time to get uncomfortable. So what do you—the boss—do when it’s time to pull the rug out from under your dealership employees? Well, first, you give them a warning. Second, you do your research! The art and science behind Change Management is designed to help ensure the success of your efforts, to ke...
Read moreData is everywhere in the automotive industry. And knowing how to leverage it and make informed, smart decisions is key. Fortunately, the ability to become a data-driven dealership is a skill that you and your team can learn over time. Finding the right tools, reading the right reports, and letting go of your own personal biases is a good way to be...
Read moreThe way people use transportation has seen a significant shift in recent years due, in large part, to the integration of new technologies, open access to data, and a generation open to new ideas. Thus, Mobility-as-a-Service, or MaaS, has become the future of innovative tech, savvy platform integrations, and a digital ecosystem for tech startups. Bu...
Read moreUnderstanding the changing landscape of the automotive industry is a challenge. If you don’t pay attention to changing trends, you’re likely to get lost. With so many twists and turns in the road to success, it pays to watch out. The first, essential guidepost on your...
Read moreMany automotive dealers are aware that technology-driven investments are necessary in order to ensure the long-term success of their dealerships. Failure to keep up with technology could be the final nail in the coffin (so-to-speak), and no one wants to get left behind. However, without a profit-driven strategy, simply throwing money into technolog...
Read moreYour next car buying experience will be straight out of a science fiction movie: Artificial Intelligence, Machine Learning, Robots…(OK, maybe not Robots). According to a recent study by Cox Automotive, the era of Artificial Intelligence (AI) is here, or nearly here. More than half of consumers surveyed prefer a personalized buying experience. And...
Read moreA great story sticks with you for years. The same idea is at the core of building your brand’s story and empowering your brand advocates. Reaching your customers on an emotional level and engaging your current buyers (and employees) with content that resonates with your values and mission can build retention and improve profitability. It also has...
Read moreThe road to success is filled with twists and turns. With new technology and empowered car buyers, the auto industry is constantly changing. Knowing where exactly to invest your time and energy can be confusing. The auto industry changes fast, and it’s often difficult to keep up. Here are four key areas to fuel your focus as you close the year an...
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