Drive to Success: Marketing to Millennials Means Going Green

by Lindsay Lauck on April 15, 2019

They say that change is good for you. It turns out that change is also good for the planet. The generation everyone is either trying to sell to, hire, or figure out (AKA: Millennials) has been telling companies to “Go Green” for a few years. And, if you’re not listening, you’re going to miss out. See how going “Green” is good for busine...

Read more

Drive to Success: Mobility Drives Change For Smart Cities

by Lindsay Lauck on March 4, 2019

More than one major movement is changing the automotive industry—and it’s shifting from the outside-in. Technology, cultural factors like the new sharing economy, and environmental needs (like the switch to electric) are impacting the way the public buys and uses vehicles. And all of these changes are going to have major impacts on the...

Read more

Drive to Success: The Right KPIs for Digital Retailing

by Lindsay Lauck on February 25, 2019

General Managers and Dealer Principal Owners manage everything from inventory management, to hiring, to sales and advertising within the automotive sales business. With the emergence (and extreme importance) of Digital Retailing, dealerships are introducing technologies to fast-track their brands to consumers who are shopping and researching their...

Read more

Drive to Success: New Technology, New Opportunity

by Lindsay Lauck on February 18, 2019

Making the move to the right DMS technology is an exciting time for your automotive dealership. The chance to clear out the clutter of your old legacy system and implement fresh, new processes can feel almost like “Spring Cleaning,” but that doesn’t mean changing your DMS technology is always a walk in the park. It’s still a significant sys...

Read more

Drive to Success: Build a Solid Customer Advocacy Strategy And Win

by Lindsay Lauck on February 11, 2019

Every automotive dealership is going to do what it can to offer great deals and customer service today. It simply has to. But, there’s more that can be done to set your dealership apart. Consumers are demanding more from their retailers, and the payoff is huge: extreme loyalty, advocacy, repeat business, word of mouth, and more await the dealersh...

Read more

Drive to Success: Build Customer Service Strategies For Success

by Lindsay Lauck on January 28, 2019

Remember when the customer was “King” in the sales industry? Have you ever experienced a truly negative buying experience that left you questioning what went wrong? Purchasing an automobile is a major financial decision—where a considerable amount of money is on the line, emotions are high, and trust is key. It’s in your dealership’s best...

Read more

Drive to Success: Convenience is King in the Service Lane

by Lindsay Lauck on January 21, 2019

A recent Cox Automotive study sheds light on changing behavior in the service lane—and there’s good news and bad news. First, consumers who didn’t return for service at your dealership represent, roughly, $266 billion in annual lost revenue. But, that doesn’t mean people aren’t spending cash to service their vehicles. In fact, the good ne...

Read more