Selling cars to a younger generation like Gen Z and millennials, those born sometime between (roughly) the very early 1980’s and mid 1990’s, is becoming the proverbial white whale for modern auto dealers. You know they’re out there—somewhere—and you’ve been told they have money to spend. However, this elusive market continues to baffle...
Read moreProcess improvements and workflow enhancements are a good way to streamline the way your sales team identifies goals and hits their targets. That is, of course, when they work. Often, changing the simple way your team tackles daily projects can be a source of strife and frustration for the entire auto dealership. Don’t go at it blindly. Rather, m...
Read moreHappy employees equal happy customers. And happy customers buy cars at your automotive dealership (and then tell all their friends about it). That’s the theory. Obviously it’s a bit more complicated than that, but at the core, there are some simple steps your leadership can take to reduce turnover at your dealership. According to the...
Read moreReaching more customers, finding top talent, and building better culture all have a central, key ingredient: diversity. That’s because creating a diverse and inclusive environment where everyone has the opportunity to succeed in the auto retail industry benefits us all. But, doing so has to be an active, intentional effort. The a...
Read moreChange is coming. Don’t Panic! No, really. When employees hear about change—organizational, strategic, or even technology-driven—the basic uncertainties that accompany change can cause real fear and anxiety. As a General Manager or Dealer Principal Owner of an auto dealership, your role isn’t simply to manage the transition of said change....
Read moreAutomotive dealerships continue to battle for profits every day. With changing consumer buying habits, more options for buying and using cars, and a highly competitive market, dealers are still struggling with shrinking margins. Can dealers working in an industry that continues to become more and more complex find a simple solution? Or, will it tak...
Read moreThe automotive business changes fast, and technology even faster. But leaving it all up to chance is just risky. With technology integrating into every step of the buying and selling process, and with more ways to measure the habits of today’s consumers, Big Data should be the driving force behind your next move. Here’s a look at how data-drive...
Read moreThe technology that drives the automotive retail industry from start to finish varies wildly, from online shopping apps to point-of-sale systems, and all the way to online data and customer retention tools. All of these technologies are designed to enhance the experience and increase profits, but if they aren’t optimizing the customer experience,...
Read moreIt’s time to get smart about your dealership’s service lane. In particular, optimizing data, being open to change, and revolutionizing the way your team delivers service to your customers are the next big moves in the industry. Rideshare services may have changed the way people use cars, but they're also adding thousands of miles to the vehicle...
Read moreYour most loyal customers love you. And automotive dealers love their most loyal customers. After all, loyal, happy customers become brand advocates, spend more, and return to your dealership again and again. So is your dealership relying on hearsay, luck, and good-timing to support and nurture these all-too-important clients? Are you working (dili...
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