Drive to Success: Women in Auto

In today’s world dealerships tend to be male dominated. However, there are considerable returns dealerships can receive by investing in a woman’s experience working in the auto industry. Women make up nearly 80% of car-buying decisions, and most women prefer to speak with a car saleswoman.

Drive to Success: Selling to Women

Women are becoming a more powerful demographic in dealerships. Providing women with a helpful experience both online and in store will help your dealership sell more cars to women.  After all, women control nearly 85% of car buying decisions.

Drive to Success: Fixed Ops

If you haven’t already, it’s time increase revenue with your Fixed Ops department. Read why experts suggest you drive customers to the service lane and how to do it.

Drive to Success: Retain Customers

Developing customer retention strategies can maximize your dealership’s profits. Dealerships should focus on retaining loyal customers just as much as they focus on acquiring new customers. Loyal customers will communicate the benefits of buying from your dealership within their circle, return when they are ready to purchase a new car, and will bring service to your fixed ops department. 

Celebrate Get to Know Your Customers Day at Your Dealership

For your dealership to succeed, it’s crucial to set time aside for customer discovery and communication. With Get to Know Your Customers Day right around the corner, take a holiday from your ordinary tasks and ask yourself these questions to reconnect with the most important part of your business—your customers. 

Drive to Success: Selling to Millennials

Millennials make up a large portion of today’s car buyers. Experts from Automotive News, WardsAuto, Entrepreneur, CBT Automotive Network, and Business Insider offer insights on how to sell to this new generation of car buyers. 

Modern Tech for a Modern Dealership

Today, dealerships are impacted negatively through the use of old, outdated software and it’s a problem I’m working to solve in my current role as VP of Engineering at Dealertrack DMS. Recent innovations have the potential to restore the automotive industry to a state of economic and technological leadership.