Drive to Success: Technology Partnerships

Technology plays a vital role in the success of dealerships. Make sure the technology companies you partner with acknowledge your dealerships goals and business model. Without knowing exactly what you want to get out…

Drive to Success: Employee Retention

Retaining talented employees can be difficult in the busy world of dealerships. However, employees are the dealership’s greatest tool in gaining more revenue and providing a better experience for customers. Learn more about keeping…

Dealers’ Digital Ecosystem

This guide summarizes a 3rd party research study of over 200 senior leaders at franchise dealerships. The findings provide insights into technology use in the modern franchise dealer.

Drive to Success: Dealership Strategy

Dealership strategy is the way dealers decide to run their business. Elements of marketing, sales, and systems or tools all define the success of your dealership strategy. Learn how you can improve strategy and…

How to Know What Your Customers Want

Apple founder and famous tech giant, Steve Jobs, famously said, “A lot of times, people don’t know what they want until you show it to them.” Throughout his career, he derided customer data and…

Drive to Success: Enhance Your Fixed Ops

Drive to Success is a weekly series capturing the most influential articles, tips, and tricks from industry experts and publications to help drive your dealership to success. Each week will focus on a specific…