The New Rules of Data Access in Auto

by Lindsay Lauck on October 9, 2019

Your dealership runs on technology. And technology runs on data. Mostly. Having access to the right data, at the right time, without problems like hidden fees or nightmare integration challenges, is extremely important. In the brave new world of “all things Big Data,” dealers need to know the three rules of Data Access. Rule 1 - D...

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Drive to Success: The Era of AI in Automotive is Upon Us

by Lindsay Lauck on October 7, 2019

Your next car buying experience will be straight out of a science fiction movie: Artificial Intelligence, Machine Learning, Robots…(OK, maybe not Robots). According to a recent study by Cox Automotive, the era of Artificial Intelligence (AI) is here, or nearly here. More than half of consumers surveyed prefer a personalized buying experience. And...

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The Future of Data In Your Dealership

by Lindsay Lauck on October 2, 2019

Mastering the art of selling cars—and remaining profitable while doing so—has been the goal for auto retailers for over a century. But a fairly recent trend of too much data, and knowing how to use it, has been a hot topic for dealers looking to rise above their competition. With so much data, and so many sources, it’s easy to get lost in the...

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Drive to Success: Build a Brand Story Worthy of Advocacy

by Lindsay Lauck on September 30, 2019

A great story sticks with you for years. The same idea is at the core of building your brand’s story and empowering your brand advocates. Reaching your customers on an emotional level and engaging your current buyers (and employees) with content that resonates with your values and mission can build retention and improve profitability. It also has...

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Destination: Success – A Guide to Profitability

by Lindsay Lauck on September 25, 2019

The road to success is filled with twists and turns. With new technology and empowered car buyers, the auto industry is constantly changing. Knowing where exactly to invest your time and energy can be confusing. The auto industry changes fast, and it’s often difficult to keep up. Here are four key areas to fuel your focus as you close the year an...

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Drive to Success: Measuring Customer Lifetime Value

by Lindsay Lauck on September 23, 2019

Most businesses focus on bringing in new customers. Building marketing strategies, reaching new people, and getting your dealership’s online experience up-to-speed are very important, yet few dealers pay attention to their top-tier customers. And that may be a mistake. It turns out that a customer’s lifetime value could impact your gross profit...

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3 Ways Easy-to-Learn Technology is Good For Your Business

by Lindsay Lauck on September 18, 2019

Technology changes every day and, often, businesses have a difficult time keeping up. When your dealership falls behind the technology curve, it’s painfully obvious. Auto dealers, famously, tend to hang onto old technology. While staying put and “making do” with outdated technology is very common, it doesn’t have to be that way. Adopting a...

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Drive to Success: Service Lane Optimization Solutions

by Lindsay Lauck on September 16, 2019

The issue of margin compression has shifted from “solution” to “management” recently, as dealers are now finding ways to live with the conundrum, rather than look for an outright fix. For most dealers, the most obvious solution can be found by optimizing the profitability of your service lane. Better customer service, return visits, and bui...

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