Was your DMS built for the Digital Age?

by Dealertrack on April 19, 2018

Every home has a drawer filled with old technology—remote controls, flip phones, charging cords, solar calculators, and compact discs. These items were built for another age and are no longer suited to provide any real benefit, but still we hold onto them. Is your dealership doing the same thing with its DMS technology? Most dealerships have used...

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Four Takeaways from Customer Conversations at NADA

by Candy Lucey on April 6, 2018

Talk to any automotive technology company, and they’ll tell you that NADA is one of their most important events of the year. For most, it’s an opportunity to showcase their products and to promote their companies. At Dealertrack, we also love NADA and we look forward to it all year, but we love it for a different reason. NADA is the best opport...

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Margin Compression Solution: Cut Holding Costs

by Dealertrack on April 5, 2018

In auto retail, time is money. The faster you sell cars, the faster you bring in money and more inventory. Rinse, repeat, and reap the rewards of your efficiency. In today’s margin compression environment, it’s more important than ever to find increases in other areas of your business. And, one of the best wa...

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How to Know What Your Customers Want

by Dealertrack on March 21, 2018

Apple founder and famous tech giant, Steve Jobs, famously said, “A lot of times, people don't know what they want until you show it to them.” Throughout his career, he derided customer data and declined to perform market research. Many...

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A Dealer-Focused DMS

by Dealertrack on March 16, 2018

Original article written by Paul Whitworth, Senior Vice President of Dealer Management Systems at Dealertrack   What does it mean to be a dealer-focused DMS? Two years ago, Dealertrack DMS reframed its strategy to focus on being the High Tech, High Touch DMS. So what does tha...

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Why So Many Dealers Get Stuck Using Legacy Systems

by Dealertrack on February 7, 2018

Fear is a part of life. You might fear the unknown, fear change, or even fear missing out on the latest and greatest consumer craze. But, no matter the form, fear shares a common theme, one defining characteristic that can be particularly harmful if it finds its way into your business. Fear paralyzes. It forces otherwise savvy, reasonable-minded au...

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Why Dealers are Switching to Dealertrack DMS

by Dealertrack on January 10, 2018

So while discounting fear of change as a reason for dealerships to stick with the same old DMS, the reasons for switching to Dealertrack DMS comprise a long list of positives: The Platform is New Imagine using an iPhone or Android that was operated using the same software platform as when the first cellular phon...

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