Drive to Success: Digital Retailing for Dealers 101

by Lindsay Lauck on August 19, 2019

Automotive dealers looking to battle margin compression, reach more customers, and grow their online presence must optimize their digital retailing strategy. But what exactly is digital retailing, and what is the best method for implementing your digital retailing plan? With the majority of today’s car buyers beginning their search for their next...

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Top Technology Challenges for Dealerships

by Lindsay Lauck on August 14, 2019

When Susan Moll, Sr. Director of Field Services for Cox Auto, sat down with the team at Jim Browne Auto Group, it was clear they were struggling with their technology investments. The dealership group, had grown to six franchise locations and was proud of their success. However, several challenges with their technology were beginning to cause conce...

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Drive to Success: The Millennial Mindset Impacts Auto Ownership

by Lindsay Lauck on August 12, 2019

Selling cars to a younger generation like Gen Z and millennials, those born sometime between (roughly) the very early 1980’s and mid 1990’s, is becoming the proverbial white whale for modern auto dealers. You know they’re out there—somewhere—and you’ve been told they have money to spend. However, this elusive market continues to baffle...

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Drive to Success: Process Improvements For Your Auto Sales Team

by Lindsay Lauck on August 5, 2019

Process improvements and workflow enhancements are a good way to streamline the way your sales team identifies goals and hits their targets. That is, of course, when they work. Often, changing the simple way your team tackles daily projects can be a source of strife and frustration for the entire auto dealership. Don’t go at it blindly. Rather, m...

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Let’s Do the Math: Integration Fees Are Hurting Your Dealership

by Lindsay Lauck on July 24, 2019

Many dealerships are feeling the pinch of margin compression, strict government regulations and compliance rules, and the high cost of turnover. But there’s another hidden cost impacting your bottom line, and it’s hidden in plain sight. As dealerships adopt modern technology services to run their businesses more efficiently and meet cu...

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Why Now Is the Time to Clean Out Your DMS

by Susan Moll on July 17, 2019

  Just because spring is almost over doesn’t mean you’re in the clear when it comes to cleaning. Tidying up the house or clearing out the garage is on very few people’s lists of fun things to do. That’s why they’re often pushed to the back-burner, or never completed. But, remind yourself how good it feels when you finally unpack,...

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