Drive to Success: Build a Solid Customer Advocacy Strategy And Win

by Lindsay Lauck on February 11, 2019

Every automotive dealership is going to do what it can to offer great deals and customer service today. It simply has to. But, there’s more that can be done to set your dealership apart. Consumers are demanding more from their retailers, and the payoff is huge: extreme loyalty, advocacy, repeat business, word of mouth, and more await the dealersh...

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Technology Without Teamwork Hurts Where it Counts

by Lindsay Lauck on February 6, 2019

A lack of teamwork hurts where it counts. So, who’s counting? The average dealership invests significant dollars in technology every year. If you’re not sure if you’re overspending, chances are you haven’t fully calculated the return on investment (ROI) of your...

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Drive to Success: The Mobility Revolution is Here…

by Lindsay Lauck on February 4, 2019

What does Mobility-as-a-Service (MaaS) mean? For one, it means that the way people move from point-A to point-B is no longer just big business for the auto industry. Opportunity lurks in plain sight for innovative developers, data-sharing visionaries, and anyone who wants to redefine the way people buy and use transportation. In short, a revolution...

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Drive to Success: Build Customer Service Strategies For Success

by Lindsay Lauck on January 28, 2019

Remember when the customer was “King” in the sales industry? Have you ever experienced a truly negative buying experience that left you questioning what went wrong? Purchasing an automobile is a major financial decision—where a considerable amount of money is on the line, emotions are high, and trust is key. It’s in your dealership’s best...

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Drive to Success: Convenience is King in the Service Lane

by Lindsay Lauck on January 21, 2019

A recent Cox Automotive study sheds light on changing behavior in the service lane—and there’s good news and bad news. First, consumers who didn’t return for service at your dealership represent, roughly, $266 billion in annual lost revenue. But, that doesn’t mean people aren’t spending cash to service their vehicles. In fact, the good ne...

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Leadership Lessons: Master Year End Like a Boss

by Lindsay Lauck on January 16, 2019

Rise and shine, two-zero-one-nine! It’s time to meet year end with fresh optimism and a health strategy. If your role at the dealership is to manage, prepare, or file year-end tax forms, W-2’s (or anything in between), here are some solutions for staying calm, preparing for surprises, and impressing everyone around you by rising to the challeng...

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Technology Alone Won’t Drive Profits

by Lindsay Lauck on January 9, 2019

Automotive dealerships do more than sell fast, shiny cars to eager customers. When it comes to adopting technologies to improve workflows, reach new customers, and do just about anything and everything, dealers are pretty “tech savvy.” But, at what point are your systems and programmable platforms doing less to help, and more to hinder...

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