Moving F&I Online

by Dealertrack on July 26, 2018

Car buyer preferences are shifting toward more online research, and 83% of consumers today want to complete at least one automotive purchase activity online, according to the Cox Automotive 2017 Future of Digital Retail study. As dealers move toward a...

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Streamline Operations and Boost Satisfaction

by Dealertrack on July 25, 2018

Think for a moment about the interactions your dealership has with your customers. How many people really want to spend more time buying or servicing a vehicle? They want to get in, get out, and get on with their lives. But the unfortunate reality is that most customers dread the in-dealership experience. And it has more to do with the da...

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Drive to Success: Improving Digital Retailing Processes

by Dealertrack on June 18, 2018

Nearly all consumers begin the car-buying process online. They come to the dealership having decided what they want and how much they’re going to pay. And, in many cases, the in-dealership experience is a necessary evil in the minds of customers. Dealerships can do more to cater to the digital-retailing preferences of their customers by putting m...

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Drive to Success: Improving Social Media Presence

by Dealertrack on May 21, 2018

Today’s customers turn to social media to inform their car-buying process. They read reviews, browse vehicle selection, compare prices, and find out what others have to say about a particular dealership. A strong social media presence and strategy to engage with customers can increase a dealership’s sales and reputation in the community. Poor e...

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Drive to Success: Digital Retailing

by Dealertrack on October 2, 2017

Drive to Success is a weekly series capturing the most influential articles, tips, and tricks from industry experts and publications to help drive your dealership to success. Each week will focus on a specific key topic in the automotive industry....

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Mobile in the Showroom: Why it Fits

by Dealertrack on July 16, 2016

It’s been debated at conferences, in showrooms, talked about over dinners, written about, studied and queried. Still, the question – and the debate – rages.Mobile. Does it fit in the dealership showroom?The short answer is yes. Of course. And if you’ve not integrated mobile devices throughout your sales showroom experience,...

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