Drive to Success: New Trends in Digital Retailing

by Lindsay Lauck on January 13, 2020

It’s no secret: car buyers are shopping online. Unless you’ve been ignoring the news (for the past 10 years), and missed the trends in digital retailing, you’ve seen a major shift in the way people buy, use, and shop for autos. The exciting news for 2020, however, shows consumers are beginning to shift again. Brick-and-mortar stores...

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Why eContracting and Digital Retailing Go Hand-in-Hand

by Dealertrack on November 19, 2019

More and more dealerships are seeing the value of digital retailing for bringing in customers from a variety of online sources to help counter declining retail profit margins. Consumers are definitely shopping for vehicles online. Recent research by Google/Kantar TNS found that...

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Drive to Success: Digital Retailing for Dealers 101

by Lindsay Lauck on August 19, 2019

Automotive dealers looking to battle margin compression, reach more customers, and grow their online presence must optimize their digital retailing strategy. But what exactly is digital retailing, and what is the best method for implementing your digital retailing plan? With the majority of today’s car buyers beginning their search for their next...

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Industry News Roundup: 7/19/19

by Dealertrack on July 19, 2019

This weekly Dealertrack blog feature is designed to keep you up to date on industry news and trends that affect our customers. Calif. data law could send dealers scrambling – Automotive News New compli...

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Industry News Roundup: 7/12/19

by Dealertrack on July 12, 2019

This weekly Dealertrack blog feature is designed to keep you up to date on industry news and trends that affect our customers. Customer Trends: 5 Takeaways from the 2019 Cox Automotive Car...

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Drive to Success: Don’t Drag Your Feet on Digital Retailing

by Lindsay Lauck on April 22, 2019

Where did you purchase your last vacation? How easy and smooth is your online shopping experience today? You know where this is going… Car buyers want more control of the shopping, buying, financing process. And the automotive industry is struggling to keep up. If your dealership isn’t investing in digital retailing—improving the abi...

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Dealertrack and the Evolution of Digital Retailing

by Dealertrack on April 16, 2019

Earlier this month, Cheryl Miller, Senior Vice President and General Manager of Dealertrack F&I and Titling Solutions, participated in a keynote panel at the Consumer Banking Association’s CBA Live 2019 conference. The topic was Digital Retailing Evolution: What’s NOW & What’s Next, and Cheryl shared her expertise on...

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4 Dealertrack Innovations Shown at NADA 2019

by Dealertrack on February 5, 2019

It was a big year at NADA for Dealertrack! Here are four highlights from our exhibits and demos at the show. 1. The Cox Automotive Immersive Car-Buying Experience Dealers were able to experience the car buying journey by jumping into a customer’s shoes and going through the process from contact to contract. From shopping o...

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Drive to Success: Building a Better Digital Retailing Plan

by Lindsay Lauck on September 17, 2018

The new digital consumer has disrupted the automotive buying experience. If you're ready to play the game—by building a solid digital retailing strategy, staying ahead of the technology curve, and optimizing the best online experience for your future buyers—your dealership might just do very well for itself. The future of car buying looks very...

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