Drive to Success: Building a Better Digital Retailing Plan

by Lindsay Lauck on September 17, 2018

The new digital consumer has disrupted the automotive buying experience. If you're ready to play the game—by building a solid digital retailing strategy, staying ahead of the technology curve, and optimizing the best online experience for your future buyers—your dealership might just do very well for itself. The future of car buying looks very...

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Moving F&I Online

by Dealertrack on July 26, 2018

Car buyer preferences are shifting toward more online research, and 83% of consumers today want to complete at least one automotive purchase activity online, according to the Cox Automotive 2017 Future of Digital Retail study. As dealers move toward a...

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Streamline Operations and Boost Satisfaction

by Dealertrack on July 25, 2018

Think for a moment about the interactions your dealership has with your customers. How many people really want to spend more time buying or servicing a vehicle? They want to get in, get out, and get on with their lives. But the unfortunate reality is that most customers dread the in-dealership experience. And it has more to do with the da...

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Drive to Success: Improving Digital Retailing Processes

by Dealertrack on June 18, 2018

Nearly all consumers begin the car-buying process online. They come to the dealership having decided what they want and how much they’re going to pay. And, in many cases, the in-dealership experience is a necessary evil in the minds of customers. Dealerships can do more to cater to the digital-retailing preferences of their customers by putting m...

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Drive to Success: Improving Social Media Presence

by Dealertrack on May 21, 2018

Today’s customers turn to social media to inform their car-buying process. They read reviews, browse vehicle selection, compare prices, and find out what others have to say about a particular dealership. A strong social media presence and strategy to engage with customers can increase a dealership’s sales and reputation in the community. Poor e...

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Drive to Success: Digital Retailing

by Dealertrack on October 2, 2017

Drive to Success is a weekly series capturing the most influential articles, tips, and tricks from industry experts and publications to help drive your dealership to success. Each week will focus on a specific key topic in the automotive industry....

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