The Three Laws of a Connected and Deal-Centric Retail Workflow

by Dealertrack on May 30, 2017

Today’s typical car buyer spends around 60% of their time online, and visits just two dealerships before making a purchase.*It's a surprising statistic, and one that accurately reveals current changes in buyer behavior. It is, in fact, a simple and powerful reflection of what consumers want: An experience that begins at their con...

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Selling Cars the Way People Shop for Them

by Dealertrack on March 24, 2017

Today’s shoppers expect a connected retail workflow that starts at their personal digital device and ends in a dealership environment, prepped and ready to meet their needs. They expect the sales team in the showroom to continue the conversation started online and to use technology to do it.Skeptical? Don’t be. Consider that accordi...

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