Drive to Success: Better Customer Experience for the Long Haul

by Lindsay Lauck on October 15, 2018

Buying a car is an emotional experience, an expensive process, and one of the biggest financial transactions most consumers will make in any given year. While customer expectations and buying habits are shifting, one thing that’s remained constant is the need to improve the customer experience at your dealership, every day. Your dealership’s re...

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Streamline Operations and Boost Satisfaction

by Dealertrack on July 25, 2018

Think for a moment about the interactions your dealership has with your customers. How many people really want to spend more time buying or servicing a vehicle? They want to get in, get out, and get on with their lives. But the unfortunate reality is that most customers dread the in-dealership experience. And it has more to do with the da...

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Drive to Success: Enhance Customer Loyalty

by Dealertrack on July 9, 2018

Customer loyalty that leads to repeat visits to sales and service departments is the goal of every dealership. But loyalty doesn’t come easy. It’s earned by developing a reputation for exceptional service and finding creative ways to attract new and existing customers to the dealership. 1 -...

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Drive to Success: Keeping an Efficient Service Lane

by Dealertrack on July 2, 2018

In an age of slimming profits and increased competition, having an efficient service lane is more important than ever. Whether competing with quick service shops or finding ways to synergize sales and service efforts, dealerships can improve retention and appeal to new customers through their service lanes. 1 -...

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Drive to Success: Improving Digital Retailing Processes

by Dealertrack on June 18, 2018

Nearly all consumers begin the car-buying process online. They come to the dealership having decided what they want and how much they’re going to pay. And, in many cases, the in-dealership experience is a necessary evil in the minds of customers. Dealerships can do more to cater to the digital-retailing preferences of their customers by putting m...

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How to Know What Your Customers Want

by Dealertrack on March 21, 2018

Apple founder and famous tech giant, Steve Jobs, famously said, “A lot of times, people don't know what they want until you show it to them.” Throughout his career, he derided customer data and declined to perform market research. Many...

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Drive to Success: Keeping Customers Satisfied

by Dealertrack on January 8, 2018

Drive to Success is a weekly series capturing the most influential articles, tips, and tricks from industry experts and publication to help drive your dealership to success. Each week will focus on a specific key topic in the automotive industry. Customer satisfaction is more than a new year trend. Focusing on your customers’ expect...

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Drive to Success: Customer Advocacy

by Dealertrack on December 11, 2017

Drive to Success is a weekly series capturing the most influential articles, tips, and tricks from industry experts and publications to help drive your dealership to success. Each week will focus on a specific key topic in the automotive industry....

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