Drive to Success: How to Master the Millennial Market

by Lindsay Lauck on September 10, 2018

The millennial generation is changing the game for auto dealerships. Faster, easier, and (mostly) online buying experiences are "in." And negotiating, obfuscated options and confusing financing are "out." But, there's more to it. Some dealerships worry this mystery generation will forgo the option to own a vehicle altogether. Others argue that this...

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Drive to Success: Enhance Customer Loyalty

by Dealertrack on July 9, 2018

Customer loyalty that leads to repeat visits to sales and service departments is the goal of every dealership. But loyalty doesn’t come easy. It’s earned by developing a reputation for exceptional service and finding creative ways to attract new and existing customers to the dealership. 1 -...

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Drive to Success: Retain Customers

by Dealertrack on October 23, 2017

Drive to Success is a weekly series capturing the most influential articles, tips, and tricks from industry experts and publications to help drive your dealership to success. Each week will focus on a specific key topic in the automotive industry. ...

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