Improve Customer Experience with a Smoother, Simpler F&I Process
According to the 2018 Cox Automotive Car Buyer Journey, 54% of car buyers are dissatisfied with the amount of time it takes to make it through the F&I process.
The right technology and customer-centric practices can go a long way toward improving this experience – and increase profitability at the same time.
In preparation for his upcoming presentation at the DrivingSales Executive Summit later this month, Jason Barrie, Vice President and General Manager for F&I at Dealertrack, shares the three key steps that a dealership can take to improve your customers’ F&I experience.
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