Drive to Success: Technology Partnerships
Technology plays a vital role in the success of dealerships. Make sure the technology companies you partner with acknowledge your dealerships goals and business model. Without knowing exactly what you want to get out of your technology, your dealership will struggle to find a successful tech partnership.
Dealer Marketing: Technology change is no laughing matter, but by comparing vendors and their platforms according to their performance in these 10 key areas, your search and selection process will keep you smiling for a long time.
CBT Automotive Network: With DMS and CRM systems irrefutably proving to be the center of the technology ecosystem, it is critical for providers to do more to create a seamless experience that offers the ease, openness, and flexibility that dealers desire.
My IT: After assisting clients with dozens of DMS analyses and transitions, we’ve developed this list of considerations to ensure you find the right fit and to prevent you from having to replace it in the near future.
CBT Automotive Network: It’s been said that the next 5-10 years of technology innovation will move faster than that of the past 100 years. For dealerships, technology has been embraced at almost every level. Full online engagement has touched nearly every department in the average dealership, except for one…F&I.
Digital Dealer: Make sure you pay attention to how a tech partner plans to provide your dealership new software. A DMS installation should run as smooth as possible and training should include elements of all four learning styles.
Check back next week for Drive to Success: Millennial Customers. You’ll learn more about selling to Millennials.
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