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Drive to Success: Service Lane

by Dealertrack
on January 15, 2018

Drive to Success is a weekly series capturing the most influential articles, tips, and tricks from industry experts and publication to help drive your dealership to success. Each week will focus on a specific key topic in the automotive industry.

The dealership service lane is a place for profit-boosting opportunities. Every dealership customer should be made aware of the service department and all it has to offer. Stay updated on efficient service trends like providing real-time customer repair updates and offering auto tools and accessories after each service visit to increase your dealership’s revenue.

1- Is Your Service Department Invisible?       

Digital Dealer: The dealerships service department is a great place to grow profits through gaining repeat customers and selling auto accessories or tools. Every dealership customer should know how efficiently your service lanes operate. Step up your service marketing game and try increasing your service presence in all your future marketing.

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2- Why Customers Stray, and What Your Dealership’s Service Department Can Do About It

Automotive News: Only 41 percent of buyers of new and used cars were introduced to the service department when they purchased their vehicle. A service department can become an important profit-maximizing tool for dealerships. Make sure your dealership is not giving its customers reason to avoid the service lanes.

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3- 8 Steps to a More Profitable Service Department

CBT Automotive Network: By fine-tuning your well-oiled machine, you can make your service department more profitable in 2018. Try making the customer experience more relaxing with quick updates and a comfortable lounge area in the service department. Make sure your online presence is clear and correct to avoid customer conflicts. There are plenty of steps your service department can implement to have a more profitable new year.

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4- How You Can Generate Synergy Between Sales and Service

Dealer Marketing: The service lane is an excellent—and widely untapped—opportunity to sell F&I products. By making your service department efficient for customers, you can open a new lane to sell more tools and accessories. Selling more products and creating customer loyalty in the service department will boost your dealership’s profits.

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5- 5 Ways to Bring Customers Back for Service

Digital Dealer: The goal of every service department should be to create customer loyalty and retention. Provide customers with quick access to service advisors, and give customers real-time updates on repairs. Making sure your customers’ time is not wasted will make your service department stand out against the competition.

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Check back next week for another Drive to Success: Women and the Dealership. You will learn how to increase sales and improve your staff’s reputation with female car buyers.

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