Drive to Success: Secrets of Social Media for Auto Dealers
I’d like to add you to my social network! Please accept my friend request. Do you want to follow this brand? You’re familiar with social media, obviously, but social media advertising for your auto dealership is more complicated and often tricky. Still, nearly every car you sell this year will be affected by your brand’s presence on platforms like Facebook, Twitter, YouTube, and others. As the shopping and buying process moves beyond the showroom floor and into the digital space, your dealership needs to become digital, too. (Talk about a serious case of FOMO, right?) It’s not too late to build a better strategy and start reaching your audience in the networks buyers frequent. Take a cue from the following experts and get posting!
Hearst: 95% of car buyers are using digital information to find their next car. It’s no longer enough to have active social media accounts for your dealership’s brand. If you’re not building a strong brand with engaging content, you need to try harder!
Dealer Marketing Magazine: Social media has been through the gamut of changes over the years, but it isn’t going away anytime soon. Here are five key steps, from the pros, you can take to keep your dealership’s social-game en pointe.
v12Data: A report of 2,000 shoppers discovered that your dealership’s social media page is more important than your actual dealership website. Read that again! And, up to 83% of buyers are paying attention to what other people are saying about your brand in your online reviews.
Marketing Solutions: Auto dealers spend a small fortune on TV commercials, yet YouTube is the second largest search engine on the planet and reaches your demographic more often than any other network. In fact, YouTube reaches 92% of people planning to buy a car within the next six months! What are you waiting for?!
Vehicles Network: At this point, it’s no longer a matter of “if” you should be on social media, but which networks you should be on, and how you should promote your brand. Millions of potential car buyers are looking to their friends and families in their social networks to help influence their next car purchase, so go ahead and connect.
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