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Drive to Success: Keeping Customers Satisfied

by Dealertrack
on January 8, 2018

Drive to Success is a weekly series capturing the most influential articles, tips, and tricks from industry experts and publication to help drive your dealership to success. Each week will focus on a specific key topic in the automotive industry.

Customer satisfaction is more than a new year trend. Focusing on your customers’ expectations will help your dealership gain loyal shoppers, attract the new generation of car buyers, and stay up-to-date with trends that can increase your sales. In the end, keeping your customers satisfied means bigger profits for your dealership.

1- How Online Payments Can Be the Catalyst for a Superior Customer Experience

Digital Dealer: Ultimately, creating a seamless customer experience is the most effective way to start increasing your sales-to-service customer pipeline, thereby increasing your overall revenue and profit margins. Utilize online payment options and electronic notifications to boost customer satisfaction in the service department.

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2- 5 Ways to Exceed Customer Expectations in 2018

Inc.: Maintaining a high level of customer service, customer satisfaction, and delivering consistent and positive customer experiences is key for any business who wants to succeed and gain a competitive advantage over other businesses in its industry. Making sure you exceed customer expectations builds customer loyalty and increases profits.

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3- 5 Ways to Boost Your Dealership’s Reputation

CBT Automotive Network: Poor reviews, unsatisfied customers, or just a lack of a substantial presence is damaging to the dealership’s primary business of selling cars and the subsequent service income. Keep your customers satisfied to improve online reviews. Invest in your community to gain happy customers.

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4- Your Dealership in 2018: Resolve to Innovate

Auto Dealer Today: We’re now seeing an unprecedented connection between dealerships and technology. By embracing this change, dealerships are changing their relationships with customers — becoming more attractive, engaging and efficient — with much less effort. Get on board with some of the newest technology trends in 2018 to keep customers satisfied and to gain millennial buyers.

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5- The Dealership is Not Dead – Just the Way We Buy Vehicles Is

Automotive News: Dealership exchanges with customers are becoming increasingly digital. The future is a completely digital experience that merges the online and in-store experiences. The future is more efficient for both consumers and dealers, where customer satisfaction with the car-buying process improves.

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Check back next week for another Drive to Success: Service Lane. You will learn how to improve your service department to boost profits and exceed customer expectations.

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