Drive to Success: Building a Better Digital Retailing Plan
The new digital consumer has disrupted the automotive buying experience. If you’re ready to play the game—by building a solid digital retailing strategy, staying ahead of the technology curve, and optimizing the best online experience for your future buyers—your dealership might just do very well for itself. The future of car buying looks very different from its past and, with digital retailing, it’s all happening very fast.
Digital Dealer: The more you know about your customers, the easier it is to sell to them. Gathering data on prospective car buyers should be at the very top of your sales strategy. If it’s not, you may want to rethink your plan. Having the ability to engage with a customer—and meet their specific, unique needs—at the moment they walk into your dealership, puts you and your sales team miles ahead of the competition.
Cox Automotive: The age of online information has the ability to provide extreme transparency into the car buying experience. It’s up to dealerships to use this to their advantage by being open and trustworthy with clients, and by providing a customer-centric experience.
Digital Dealer: Just because online retail giants (like Amazon) are making it easier for consumers to buy almost everything they need doesn’t mean the auto industry is about to close its doors. What it does mean is consumers are accustomed to a more seamless buying journey—and it’s up to you to provide it. Fortunately, the process of digital retailing can make this mutually beneficial to both parties, if you do it right.
Deloitte: The rise of the connected consumer is disrupting the automotive industry. Here’s why that’s a good thing: your dealership’s digital retailing strategy, when done well, could reach more buyers, in new ways, and with better results, faster. That’s the theory, at least. But, you must be ready to stay ahead of the technology curve.
CBT News: With 88% of buyers beginning the process of finding a new car online, dealers need to build a better online retail experience to remain successful. By focusing on building trust and transparency and fostering high-level engagement in the online experience, dealerships can convert shoppers into buyers.
Check back next week for another Drive to Success.
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