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Dealertrack 2020: True Partners in Performance Management

by Lindsay Lauck
on February 12, 2020

Welcome to Dealertrack DMS 2020 Vision Series, where leaders and experts dive into their goals, aspirations, and predictions for the automotive industry. This month, you’ll hear from Randy Wilson, Director of Performance Management for Dealertrack DMS. Randy’s 30+ years of experience in retail automotive have made him no stranger to growth and managing change, which is why we’ve tapped him to share his thoughts on the changing state of the industry. In his role, Randy oversees a team of industry experts solely charged with analyzing, strategizing, and improving the outcome of your dealership’s success. This passionate crew is 100-percent dedicated to identifying opportunities for success and helping your team achieve faster, more productive processes. Sound too good to be true? It’s how we like to build better partnerships. Read more:

What is your “2020 Vision” for dealers?

Dealers need more when it comes down to managing and growing their business. That’s where—in 2020—the Performance Management Team at Dealertrack DMS comes in. This team of professionals has been hand-picked and has vast, high-level retail automotive experience. It’s this “bird’s eye view” paired with industry expertise that allows the Performance Managers to formulate strategic game-plans for their partners.

“One of the key-benefits of having that Performance Manager in your corner,” Randy explains, “is that, when it comes to implementing a new, custom feature for your dealership’s DMS, you have a partner, who can help you roll it out to the team.”

What is your “2020 Vision” for the automotive industry?

As more changes begin to impact dealerships and technology continues to fuel fears of disruption, dealers who build solid processes with their technology partners are in a better position to tackle whatever challenges emerge. Strategic thinking, smart planning, and valued partnerships set the foundation for positive growth.

What is your “2020 Vision” for the Performance Management Team?

Dealers manage the balancing act of compliance, working with vendors, and operating complicated systems every day. Having a true partner in your corner who hears your concerns and keeps your goals in check is like having a strong advocate working behind the scenes. Dealers manage the balancing act of compliance, working with vendors, and operating complicated systems every day. Having a true partner in your corner who hears your concerns and keeps your goals in check is like having a strong advocate working behind the scenes. “One of the key-benefits of having that Performance Manager in your corner,” Randy explains, “is that, when it comes to implementing a new, custom feature for your dealership’s DMS, you have a partner, who can help you roll it out to the team.” Leveraging your Performance Manager can help your team maximize this value-added technology to keep you ahead of the competition.

 

Bonus! We asked Randy Wilson about NADA 2020:

Tags: 2020 Vision, DMS, Performance Management

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