CBA Live: The Time for eContracting is Now
Andy Mayers, Dealertrack Lender Solutions strategist, recently participated in a panel discussion at retail banking industry event CBA Live. The conversation focused on dealer motivations, eContracting, operational efficiencies and internal dealer issues.
From the discussion, we heard common observations about the future of dealerships and how they need to adapt to the consumer’s desire to enjoy a better experience purchasing a car. However, the common takeaway was to meet today’s customer expectations, the role and purpose of F&I needs to change. One way dealers can adapt is with digital contracting, but there are several factors a dealer should keep in mind when considering making the move.
For insights on these factors, as well as key characteristics of today’s car shoppers, read Andy’s full recap of the panel discussion in Digital Dealer.
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