Sell Millennials on the Dealership Experience

by Dealertrack on August 10, 2017

There’s a generation of digitally-savvy people getting ready to buy cars. That sounds like a pleasure cruise of sales opportunities, right? But there’s a catch: they’re a demanding bunch with specific ideas about how the transaction should unfold.So what’s a sales person to do? How does a dealership adjust their business to take...

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Millennials Flex Their Purchase Power

by Dealertrack on August 9, 2017

With every promotion or newly minted job, with every move to the suburbs, Millennial spending power is growing.Yes, the “digital native generation” is changing the experience of car shopping, but perhaps even more important than that is their influence in the auto finance market....

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Millennials are Making the Online and In-Store Connection a Reality

by Dealertrack on August 8, 2017

Think back to the most important retail moments of the last 50 years. What would you put on your list of the top ten?The Great Recession of 2007 would surely make it, and perhaps the introduction of SUVs, along with other models. Most likely, the emergence of the Internet would be right at the top – along with the major technological...

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Dealertrack Cuts the Ribbon on New Headquarters

by Dealertrack on June 22, 2017

In a word: Amazing. Awe-inspiring amazement, in fact, from the confident way our new home stands above New Hyde Park Road to how it symbolizes the strength of the brand and our principles of innovation and community. Confidence. Innovation. Community. That's Dealertrack, and amazing is about the only word that describes our new HQ. After...

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The Three Laws of a Connected and Deal-Centric Retail Workflow

by Dealertrack on May 30, 2017

Today’s typical car buyer spends around 60% of their time online, and visits just two dealerships before making a purchase.*It's a surprising statistic, and one that accurately reveals current changes in buyer behavior. It is, in fact, a simple and powerful reflection of what consumers want: An experience that begins at their con...

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Selling Cars the Way People Shop for Them

by Dealertrack on March 24, 2017

Today’s shoppers expect a connected retail workflow that starts at their personal digital device and ends in a dealership environment, prepped and ready to meet their needs. They expect the sales team in the showroom to continue the conversation started online and to use technology to do it.Skeptical? Don’t be. Consider that accordi...

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Three Myths about Online Subprime Auto Financing

by Dealertrack on March 2, 2017

Could it be that 2016 is the end of the auto industry’s ride to the pinnacle of car sales? Perhaps it is - for now.Since January’s NADA Convention, words like “plateau,” and “slow” have been common phrases used to describe the current state of sales volumes. Even Steven Szakaly, chief economist of the National Automobile Dea...

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2017 Compliance Guide Case Study: Credit Apps, Reports, and Contracts

by Dealertrack on February 24, 2017

A dealer sold a vehicle to a consumer under a RISC (Retail Installment Sales Contract) and allegedly committed numerous violations in connection with the sale and financing.For example, the plaintiff was not given a review copy of the RISC disclosing the finance charge prior to the time of sale; and she didn’t take delivery because th...

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Three Questions to Ask About Accelerated Title

by Dealertrack on January 18, 2017

When it comes to car sales and financing, the relentless search for efficiency touches all areas of a dealership.Smart dealer operators are finding steps and tasks that can be connected, automated and perfected; they’re reviewing workflow and expecting time and cost savings. For example, ask yourself this question: When a customer bri...

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