Was your DMS built for the Digital Age?

by Dealertrack on April 19, 2018

Every home has a drawer filled with old technology—remote controls, flip phones, charging cords, solar calculators, and compact discs. These items were built for another age and are no longer suited to provide any real benefit, but still we hold onto them. Is your dealership doing the same thing with its DMS technology? Most dealerships have used...

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Four Takeaways from Customer Conversations at NADA

by Candy Lucey on April 6, 2018

Talk to any automotive technology company, and they’ll tell you that NADA is one of their most important events of the year. For most, it’s an opportunity to showcase their products and to promote their companies. At Dealertrack, we also love NADA and we look forward to it all year, but we love it for a different reason. NADA is the best opport...

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Margin Compression Solution: Cut Holding Costs

by Dealertrack on April 5, 2018

In auto retail, time is money. The faster you sell cars, the faster you bring in money and more inventory. Rinse, repeat, and reap the rewards of your efficiency. In today’s margin compression environment, it’s more important than ever to find increases in other areas of your business. And, one of the best wa...

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How to Know What Your Customers Want

by Dealertrack on March 21, 2018

Apple founder and famous tech giant, Steve Jobs, famously said, “A lot of times, people don't know what they want until you show it to them.” Throughout his career, he derided customer data and declined to perform market research. Many...

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A Dealer-Focused DMS

by Dealertrack on March 16, 2018

Original article written by Paul Whitworth, Senior Vice President of Dealer Management Systems at Dealertrack   What does it mean to be a dealer-focused DMS? Two years ago, Dealertrack DMS reframed its strategy to focus on being the High Tech, High Touch DMS. So what does tha...

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Margin Compression Solutions: Process Improvements

by Dealertrack on March 15, 2018

Overcoming Margin Compression with Digital Sales The age of margin compression is forcing auto dealers to think creatively about traditional car sales. Making a profit requires cutting costs and emphasizing other areas of your business, like fixed ops and F&I sales...

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Why So Many Dealers Get Stuck Using Legacy Systems

by Dealertrack on February 7, 2018

Fear is a part of life. You might fear the unknown, fear change, or even fear missing out on the latest and greatest consumer craze. But, no matter the form, fear shares a common theme, one defining characteristic that can be particularly harmful if it finds its way into your business. Fear paralyzes. It forces otherwise savvy, reasonable-minded au...

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Becoming a Better Sales Coach

by Dealertrack on January 31, 2018

The author's views are entirely his or her own and may not always reflect the views of Dealertrack. By Tony Troussov, CSP™ When you think about the world of any manager, things change rather quickly.  In this competitive environment, talent development becomes much more important than ever before.  Driving better results...

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