In the current Age of the Customer, car shoppers are doing a significant amount of research online before ever contacting a dealership. Once they arrive to the store, car shoppers want their time in the dealership to be productive and efficient.

To enable a better customer experience, dealers should be offering a personal, interactive F&I presentation that is designed to make the most of customers’ time and appeal to their specific needs.

Jason Barrie, Vice President and General Manager of Dealertrack F&I Solutions,  shares more about how your dealership can increase customer satisfaction – and profits – in the Age of the Customer in this article published at AutoSuccess.

Tags: eMenu, F&I, Sales and F&I, technology