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Drive to Success: Improving Social Media Presence

by Dealertrack on May 21, 2018

Today’s customers turn to social media to inform their car-buying process. They read reviews, browse vehicle selection, compare prices, and find out what others have to say about a particular dealership. A strong social media presence and strategy to engage with customers can increase a dealership’s sales and reputation in the community. Poor e...

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F&I for the Age of the Customer

by Dealertrack on May 17, 2018

by Jason Barrie One in three Americans would rather go to the DMV, do their taxes or sit in the middle airplane seat than go through the process of buying a car. Less than 1% of car buyers like the current...

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Titles and the Need for Speed

by Cheryl Miller on May 15, 2018

Customers are continuing to spend less time at a dealership from beginning to end. According to the 2018 Cox Automotive Car Buyer Journey Study, car buyers spend 60 percent of their time online. They want to come in with the dealership already aware of what they...

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Drive to Success: Dealership Sales Strategy

by Dealertrack on May 14, 2018

The way consumers buy vehicles is changing. And, dealerships are finding new ways to adjust to their customers’ shifting preferences. Through an increased focus on digital sales, social media, and community involvement, dealerships are finding creative ways to make the sales process a more enjoyable and profitable experience. 1 -...

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Why Using an Efficient DMS is so Important

by Dealertrack on May 9, 2018

In a world of modern metrics, efficiency is everything. Finding advantages where they were previously lacking and implementing those advantages before they become the norm is standard in pro sports, business, and most definitely auto sales. So, how can your dealership implement its own version of Moneyball? The best place to start is with your DMS....

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CBA Live: The Time for eContracting is Now

by Dealertrack on May 8, 2018

Andy Mayers, Dealertrack Lender Solutions strategist, recently participated in a panel discussion at retail banking industry event CBA Live. The conversation focused on dealer motivations, eContracting, operational efficiencies and internal dealer is...

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Drive to Success: Making a Technology Switch

by Dealertrack on May 7, 2018

Becoming a more efficient dealership may mean implementing better technology. Modern technology can improve dealership functions dramatically. However, preparation and training can make the technology switch flow smoother.   1-...

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Keeping Aftermarket Products In Line: F&I Compliance Tip

by Dealertrack on May 3, 2018

Aftermarket products are important to dealerships’ bottom line. Recent NADA research has shown that 50 percent of profits for the average dealership come from the sale of aftermarket products. A majority of these profits come from vehicle service contracts but, but other products driving profits also include guaranteed auto protection, credit...

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How to Maintain Bottom Line in a Slowing Industry

by Dealertrack on May 2, 2018

The ups and downs of the auto industry are a rollercoaster of emotions, business flow, and balance sheets. From year to year, and even month to month, your financials can fluctuate depending on a number of different factors. And, the hard times aren’t always easy to predict. Especially during downturns, it’s important to have the ability to pre...

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Drive to Success: Efficient Technology

by Dealertrack on April 30, 2018

Technology can be extremely helpful in guiding your dealership to success. However, you should make sure the technology you implement at your dealership aligns with your dealership strategy. Technology will make your dealership more efficient when it is implemented correctly.   1-...

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How to Bring your DMS into your Dealership Strategy

by Dealertrack on April 26, 2018

A business strategy is a company’s high-level plan for executing on its vision. Many businesses, including most automotive dealerships, know what they want to achieve, but don’t have a plan for how to get there. A vision and an executional plan must come together to form a business strategy. The executional nature of strategy requires dealershi...

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