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Get Your Customers Off the Emotional Rollercoaster

by Dealertrack on July 12, 2018

The Cox Automotive 2018 Emotional Connections Study examined the emotions and pain points that customers experience when purchasing a car. There are some positive highlights related to interactions with a well-informed salesperson, taking a test drive and tak...

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Why Dealers Get Stuck Using Outdated Technology

by Dealertrack on July 11, 2018

The auto retail industry is made up of thousands of forward-thinking business people that have found success by adapting to changing environments. These industry leaders have endured downturns, adapted to imposing regulations, and evolved to become the results of natural selection in the marketplace. But when it comes to technology, even enterprisi...

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Drive to Success: Enhance Customer Loyalty

by Dealertrack on July 9, 2018

Customer loyalty that leads to repeat visits to sales and service departments is the goal of every dealership. But loyalty doesn’t come easy. It’s earned by developing a reputation for exceptional service and finding creative ways to attract new and existing customers to the dealership. 1 -...

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Dealertrack DMS Helps Heritage Ford Navigate Uncertain Waters of Auto Sales

by Dealertrack on July 4, 2018

After 20 years of service in the United States Navy, Bert Hodge, general manager at Heritage Ford in Southern Indiana, understands what it takes to manage complexity and risk. As a staff analyst commanding five different warships, Hodge learned that mission success is all about communication – the ability to share information seamlessly between p...

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Drive to Success: Keeping an Efficient Service Lane

by Dealertrack on July 2, 2018

In an age of slimming profits and increased competition, having an efficient service lane is more important than ever. Whether competing with quick service shops or finding ways to synergize sales and service efforts, dealerships can improve retention and appeal to new customers through their service lanes. 1 -...

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Make Every Out-Of-State Customer Count

by Dealertrack on June 28, 2018

Many dealers aren’t prepared to handle out-of-state registration and title transactions, and many dealers believe that the process is too complex and time-consuming to make it worth their while. And it’s understandable. Dealertrack Registratio...

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Drive to Success: Search Engine Optimization

by Dealertrack on June 25, 2018

Millions of people search the internet every day for car dealerships, hoping to find more information about a specific product or service. Search engine optimization (SEO) is the process by which search engines filter content to display specific websites that contain optimal and relevant search information. There are a few things dealerships can do...

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The Consultative Approach to Selling

by Dealertrack on June 21, 2018

by Mo Zahabi While digital retailing in automotive is on the rise, dealership staff still play an important role in customers’ car-buying experiences. Six in 10 consumers would still want help from dealership staff even if they could purchase online, according to the...

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Fight Back Against Margin Compression

by Dealertrack on June 20, 2018

Margin compression is taking a toll on the auto retail industry. Dealerships across the country are reporting slimming margins, with some even experiencing negative overall gross profits. And the problem isn’t going away anytime soon. Yet no matter the cause, dealerships can either choose to ignore margin compressi...

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Drive to Success: Improving Digital Retailing Processes

by Dealertrack on June 18, 2018

Nearly all consumers begin the car-buying process online. They come to the dealership having decided what they want and how much they’re going to pay. And, in many cases, the in-dealership experience is a necessary evil in the minds of customers. Dealerships can do more to cater to the digital-retailing preferences of their customers by putting m...

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Communicating Helps Soften Change

by Dealertrack on June 13, 2018

Successfully integrating new technology at a dealership is a daunting task. It’s more than just adopting new software. It involves operational changes, contemplation of compatibility issues, and buy-in from the entire dealership team. Although changing technologies can be challenging, proper communication can help soften the sting of change....

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