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Was your DMS built for the Digital Age?

by Dealertrack on April 19, 2018

Every home has a drawer filled with old technology—remote controls, flip phones, charging cords, solar calculators, and compact discs. These items were built for another age and are no longer suited to provide any real benefit, but still we hold onto them. Is your dealership doing the same thing with its DMS technology? Most dealerships have used...

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Data Safeguards & Identity Theft Protection: F&I Compliance Tip

by Shelby Spainhower on April 19, 2018

Identity theft and data breaches continue to be a serious and ongoing issue for consumers and businesses. In fact, according to the U.S. Department of Justice, “An estimated 17.6 million Americans — about 7% of U.S. residents age 16 or older — were victims of identity theft in 2014.” That includes the misuse of credit card data, a...

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Drive to Success: Women Car Buyers

by Dealertrack on April 17, 2018

Women have more purchasing power in the dealership than ever before. Make sure your sales teams understand how to develop trust and respect with female customers to earn their purchases.   1- What Does Your Websi...

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Adverse Action Notices: F&I Compliance Tip

by Shelby Spainhower on April 12, 2018

An “adverse action” is, basically, a refusal to grant credit, the termination of an account, or the changing of an account’s terms in a manner unfavorable to the consumer — such as unwinding a spot delivery contract. Why it Matters As creditors, dealers are required to give adverse action notices to consumers in th...

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Drive to Success: Technology Partnerships

by Dealertrack on April 10, 2018

Technology plays a vital role in the success of dealerships. Make sure the technology companies you partner with acknowledge your dealerships goals and business model. Without knowing exactly what you want to get out of your technology, your dealership will struggle to find a successful tech partnership....

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Four Takeaways from Customer Conversations at NADA

by Candy Lucey on April 6, 2018

Talk to any automotive technology company, and they’ll tell you that NADA is one of their most important events of the year. For most, it’s an opportunity to showcase their products and to promote their companies. At Dealertrack, we also love NADA and we look forward to it all year, but we love it for a different reason. NADA is the best opport...

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Margin Compression Solution: Cut Holding Costs

by Dealertrack on April 5, 2018

In auto retail, time is money. The faster you sell cars, the faster you bring in money and more inventory. Rinse, repeat, and reap the rewards of your efficiency. In today’s margin compression environment, it’s more important than ever to find increases in other areas of your business. And, one of the best wa...

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Drive to Success: Employee Retention

by Dealertrack on April 3, 2018

Retaining talented employees can be difficult in the busy world of dealerships. However, employees are the dealership’s greatest tool in gaining more revenue and providing a better experience for customers. Learn more about keeping your best employees engaged and willing to work for your dealership for years to...

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Rethinking Your Dealership’s Phone System

by Dealertrack on March 28, 2018

This article has been approved by Erik Nachbahr, President and Founder of Helion Automotive Technologies. The author’s views are entirely his or her own and may not always reflect the views of Dealertrack.   When you think of technology problems at your dealership, what comes to mind? Of all the tech issues you have to...

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Drive to Success: Dealership Strategy

by Dealertrack on March 26, 2018

Dealership strategy is the way dealers decide to run their business. Elements of marketing, sales, and systems or tools all define the success of your dealership strategy. Learn how you can improve strategy and tactics within your dealership in these five articles.   1-...

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How Dealertrack DMS is Investing in the People Behind the Buttons

by Dealertrack on March 23, 2018

ORIGINAL ARTICLE WRITTEN BY PAUL WHITWORTH, SENIOR VICE PRESIDENT OF DEALER MANAGEMENT SYSTEMS AT DEALERTRACK   Today, the automotive industry has more pressure than ever to drive a seamless, technologically enhanced experience for consumers at all points of the car shopping, buying, and own...

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How to Know What Your Customers Want

by Dealertrack on March 21, 2018

Apple founder and famous tech giant, Steve Jobs, famously said, “A lot of times, people don't know what they want until you show it to them.” Throughout his career, he derided customer data and declined to perform market research. Many...

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