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Drive to Success: Improve your Digital Retail Strategy in 2019

by Lindsay Lauck on December 17, 2018

It’s time for an upgrade. And, no, you can’t put this off any longer. Your auto dealership’s future success depends on your digital retail strategy. Specifically, how you plan to interact with future car buyers online, in advertising, your web experience, and your ability to meet their needs and improve every step of the sales and service pro...

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Thinking Ahead to 2019 at NADA

by Lindsay Lauck on December 12, 2018

The biggest event for anyone and everyone in the automotive industry takes place in San Francisco Jan. 24-27, 2019. And, whether this is your first NADA experience or you’re a seasoned pro, one th...

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Drive to Success: Meet The Millennial Car Buyer

by Lindsay Lauck on December 10, 2018

Are you ready to meet the millennial car buyer at your dealership in 2019? How about during the 17 hours they spend, on average, online prior to walking into your dealership? Millennials tend to get a bad reputation for “ruining” industries—from breakfast cereal to engagement rings—but this misunderstood market is now coming-of-age and read...

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A Dealership’s Digital Ecosystem

by Lindsay Lauck on December 5, 2018

Today's modern dealerships are adopting technology at a rapid pace. This new shift is changing the way consumers buy and use cars, as well as the way businesses sell them. But, does adding more tools, software platforms and services add value to the process? Sometimes it's hard to see the forest through the trees. Dealertrack partnered with an inde...

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Drive to Success: The Human Touch of a Successful Sales Team

by Lindsay Lauck on December 3, 2018

The automotive industry is experiencing a digital shift with more technology, faster apps, and new ways to search and shop. But, standing at the frontline of your dealership—the crucial “human touch” that keeps your customers coming back—is your sales team. Nurturing and developing this team of men and women into experienced sales professio...

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Driver’s Village: More Than A Vendor, A DMS Partner

by Lindsay Lauck on November 28, 2018

The crew at Driver’s Village relies on their DMS for a lot of things: running a smooth business, digging deep into their data and analytics, and growing. So, when it came time to choose a new technology, they didn’t want to purchase a vendor, they wanted to find a partner. That’s where Dealertrack DMS came in. But, what does it take to make t...

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Drive to Success: Change happens. Success is intentional.

by Lindsay Lauck on November 26, 2018

Change happens. New technologies, shifts in buying habits, and brand new options for the way the public uses cars are all impacting the automotive industry. Dealership principal owners and general managers know that change management, itself, is a complex process and requires both trust, a willingness to learn and adapt, and transp...

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5 Unique Lessons from the Experts: Hire Better, Not More

by Lindsay Lauck on November 21, 2018

The automotive industry faces high turnover, employee burnout, and staffing struggles that cost dealerships more money than most realize. Considering most employees reach their highest level of productivity at three years on the job, it’s disheartening to learn the...

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Drive to Success: Navigate Technology Change at Your Dealership

by Lindsay Lauck on November 19, 2018

Automotive dealers know better than to remain stagnate in today’s business landscape where change is constant, innovations in technology are rampant, and “dinosaur” dealerships are at risk of becoming extinct. But, implementing new technology in your dealership—especially a new DMS—can have a big impact on every person working under your...

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Get Back to Basics at NADA 2019

by Lindsay Lauck on November 14, 2018

The National Automobile Dealers Association (NADA) Show takes place Jan. 24-27, and it’s set to be a big year. Mobility, AI, cybercriminals and security, the personal vehicle ownership apocalypse?...

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Drive to Success: Mobility, the Future, and Your Dealership

by Lindsay Lauck on November 12, 2018

Unless your dealership has been hiding under a rock, you’ve probably heard “mobility” referenced more times than you can count. But, dealers are savvy. The automotive industry has experienced change—constant change—since the days of the assembly line. New technology innovations have had disruptive changes to digital marketing, branding, o...

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