Day Two: Showcasing our innovation and our appreciation at NADA 2015

If Day One was a celebration of our transformation into a new Dealertrack, then Day Two was about the difference we make to our clients and the spirit of innovation that drives the development of our products and services.

It certainly means that Dealertrack products and services make selling cars easier than ever – which is why our booth at NADA 2015 is so crowded.

Day One: Transforming automotive retail at NADA 2015

In a word: Wow.

As far as debuts go, this one was special. And by debuts, I mean us: Dealertrack. Here we are on the first day of NADA 2015, and it felt like it was the first time the new Dealertrack had been unveiled. Like a new model car, today we pulled back the curtain to show how we were transforming automotive retail, and people cheered.