Sales and F&I
When Port City Nissan implemented Dealertrack’s Digital Retailing tools, the dealership saw a 71 percent increase in quality leads -- and have since seen significant results in virtually every key area.
Dealertrack experts, product managers and thought leaders have been in the media spotlight the past couple of weeks, talking about topics that range from mobile strategy to changes in F&I and the debut of Dealertrack’s Inventory+ Mobile App.
When it comes to car shoppers, many are actually using a smartphone, or tablet, to visit your site, search inventory and conduct those all-important first purchase steps. In fact, according to traffic on the Dealer.com network, more than 40 percent of visits to dealership websites come from mobile devices.
It's been a little while since we lit up a certain ballpark in San Francisco with great tunes and a carnival atmosphere. But ever since the 2015 Client Appreciation Party, we've been reminded about how our story is a continuing reflection of your inspiration, work, and our partnership.
Today, savvy managers are transforming automotive retail by connecting efficient online steps to the in-store experience, and Dealertrack is leading the way in this transformation. Check out this video interview of our very own Michael Collins about important advances in Digital Retailing, eContracting and more...
Presidents’ Day Weekend is almost here, and with it more shoppers are sure to visit your showroom. Are you ready? Dealertrack experts weigh in on the three things that matter most: Saving time, creating engagement and ensuring compliance.
After three days of automotive retail at its finest, NADA 2015 is over. Our own Mark O'Neil summed it up best: “The significance of the show? It’s to be able to actually show the power of coming together and delivering on a unified solution that’s going to help the auto retailer transform the way they engage with their consumer.”
Dealertrack CEO Mark O’Neil’s recent appearance on CNBC’s Mad Money brought into sharp focus our mission: to lead the transformation of automotive retail into an online to in-store shopping journey.
On Thursday, July 24th, at 2:00PM ET/11:00AM PT, Dealertrak will host a free webinar on the impact of the FTC on dealer advertising.
During the webinar, Dealertrack Associate General Counsel Randy Henrick will talk about the FTC’s aggressive pursuit of dealers engaging in deceptive advertising activity, and will provide examples of deceptive advertising practices to avoid.
The webinar will conclude with a live Q&A session. You can register for the webinar by clicking the link below:
Digital Retailing solutions are proving to be valuable tools for today’s progressive dealers, helping to create greater workflow efficiencies and helping to significantly increase lead-to-sales conversion ratios. To read how Driver's Village, a New York dealership, has embraced Digital Retailing technology to average a more than 25 percent close ratio on deals started online, please visit DrivingSales.