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Online Pricing and Credit Transparency: Where Do Top Dealers Stand? – Dealer Video

by Dealertrack
on May 1, 2014

While some shoppers still prefer to visit the dealership in person to receive specific pricing and financing options, a growing number of consumers now expect to find accurate payment and pricing information on a dealer’s website.

Dealers are quickly adapting to meet consumer expectations by offering these shoppers a flexible online to offline shopping experience. Dealers are now offering more tools on their website that can give buyers the option to complete more of the buying process online.

Watch this video and learn how top dealers have successfully implemented Digital Retailing tools on their website to stay competitive and create a more valuable shopping experience for their buyers.

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