Isabelle Helms leads the research and market intelligence team at Cox Automotive, a Cox Enterprises company. In her position, Helms spearheads the efforts to provide research and market insights to inform decision-making across Cox Automotive, including Autotrader, Kelley Blue Book, Manheim, Dealertrack, Nextgear and other Cox Automotive brands.

Helms’ team works diligently to uncover, understand and deliver the voice of consumers, dealers, OEMs and other customers and keeps a pulse on key trends and data impacting the automotive industry. Her team is responsible for providing thought leadership to Cox Automotive clients and the automotive industry, aiming to improve the way the world buys, sells and owns cars.  

In 2013, Helms was named as a “Women in Remarketing” honoree by Auto Remarketing as recognition for her work in the industry. Prior to joining Autotrader in 2006, Helms led research and competitive intelligence efforts at BellSouth for seven years and spent two years at MCI. She holds a Bachelor of Arts degree in economics and an MBA in International business.

Related Insights: