Back to All Events

Webinar: Millennials - Sell them on the Experience!

Join Auto Remarketing and Dealertrack on Thursday, August 10 at 2 p.m. EDT for a free hour-long webinar titled “Millennials: Sell Them on the Experience!”



Millennials and their buying preferences continue to be a hot topic across many industries – the automotive industry included. This attention is no surprise as they are now the largest generation in size at 75.4 Million, surpassing Baby Boomers in 2016. Given their size and their desire for a differentiated experience, it is important we understand how the car shopping process needs to evolve in order to lure in and retain this lucrative segment of the market. Attend Dealertrack’s session to get insights on Millennial shopping preferences and learn how to engage with them in a way that results in a better customer experience, less time in the store, higher gross profit and better CSI scores.