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Digital Dealer 21: Deliver a Digital Car Buying Experience – How to Cater to Modern Shoppers in Today’s Digital Automotive Retail Environment

  • MGM Grand Las Vegas (map)

Join Mike Burgiss as he discusses how to deliver a digital car buying experience that caters to modern shoppers.


Rm: 121

Session Description:

Today’s car shoppers aren’t just researching online; they’re turning to digital for faster, easier purchase decisions. They demand a low-pressure, transparent automotive buying process. Your ability to transform the traditional sale process into a digital, customer centric, interactive experience will determine if you will win consumers in today’s digital automotive retail environment.

Primary Learning Objectives:

  • Learn how to allow consumers to feel in control of the buying process and engage on your website by providing the ability to start deals. Turn it into a 2-way transparent dialogue by making deals through an online communication platform, and stay in control of your retail business.
  • Learn how to deliver the seamless online buying experience shoppers expect by connecting the digital and in-store environments, and saving them time in the showroom.
  • Learn how to differentiate your dealership with a personalized digital shopping experience that builds trust and deepens engagement. 

During this workshop studies and statistics that divulge consumers’ expectations of the online to in-store shopping process will be revealed. Attendees will learn how to implement digital deal-making strategies that build consumer trust, deepen shoppers’ engagement and accelerate purchase decisions, while still retaining control of their retail business. They will take away clear examples of how a complete digital to showroom approach to retailing can lead to closing more deals, saving time for shoppers and providing a satisfying personalized experience that keep customers returning.