The Next Generation Dealership- Managing a Completely Digital Shopping Experience – Don’t Derail the Online to In-Store Hand-Off
Presented by Ali Mendiola, Senior Manager Business Development
Session Level: Intermediate
Session Time: Tuesday, 10:00am-10:50am
Today’s most successful dealerships offer a next generation retail experience that allow
consumers to start the vehicle purchase process online. But initiating the purchase from a dealer’s website is only the first step to success. The next two
steps to close the deal include the online to in-store handoff and maintaining a NEXT-GEN retail experience in the showroom. This workshop will focus on people, technology and process. We will discuss best practices to stay on track and ensure a seamless online-to-in-store handoff for an overall transparent, efficient and digitally satisfying experience for both the car shopper and dealer.
By joining this session, attendees will be able to:
• Gain knowledge of consumers online and in-store expectations.
• Transfer your website shoppers to your showroom- picking up exactly where the customer left off online.
• Learn techniques to keep in-store shoppers engaged through each step of the purchase process all the way up to the sale.