Digital Dealer 19: Increase CSI, Sales and Gross by Catering to Consumers with an Interactive Digital Buying Experience

Ali Mendiola, Senior Manager Business Development of Dealertrack Technologies presents "Increase CSI, Sales and Gross by Catering to Consumers with an Interactive Digital Buying Experience."  Click here for a complete agenda.

Primary Learning Objectives

  • Gain insight into how digitally savvy car buyers are shopping and their online and in-store expectations.
  • Learn from reviewing case studies of successful retailers who use a technology-based, consumer-centric business model.
  • Establish benchmarks for success including time spent on deals, CSI scores, gross profit increases and close rates.

Session Description

Technological advances are causing buyers to demand faster, low-pressure shopping experiences. During this workshop studies and statistics that divulge consumers’ expectations of the online and in-store shopping process will be revealed. After each revelation, a dealership case study with best practices and digital sales techniques will be discussed. Case studies will include statistical findings of how digital enhancements of the sales process impact CSI scores, sales and gross profit. Attendees will leave with examples of website retailing portals, tablet-based approaches to in-store menu selling and e-contracting; and ways to cater to the connected consumer and crush the competition.

Location

October 6th at 3:30 pm
Champagne Ballroom 4