The Time for eContracting is Now

CBA Live: The Time for eContracting is Now

Andy Mayers, Dealertrack Lender Solutions strategist, recently participated in a panel discussion at retail banking industry event CBA Live. The conversation focused on dealer motivations, eContracting, operational efficiencies and internal dealer issues. From the…

F&I – Don’t Keep It a Secret

According to the inaugural Car Buyer Journey study commissioned by Autotrader and conducted by HIS Automotive, as of 2016, more than 60% of the car buying process happens online today. For many people, the entire car shopping process, minus the test drive, happens online as the millennial generation is placing more emphasis on digital communication.

At-A-Glance: eMenu for iPad®

Let’s face it: Paper menus just don’t work well in an interactive and tablet-friendly world. Learn how you can leverage mobile technology to create a more comfortable and consultative experience, 

Sell Millennials on the Dealership Experience

Good news! There’s a generation of digitally savvy people getting ready to buy cars – and lots of ’em. That sounds like a pleasure cruise of sales opportunities, right? But there’s a catch: they’re a demanding bunch with specific ideas about how the transaction should unfold.

Millennials Flex Their Purchase Power

With every promotion or newly minted job, Millennial spending power is growing. And while it’s true that the “digital native generation” is changing the experience of car shopping, what’s perhaps even more influential is their impact on the auto finance market.