CFPB goes on the offensive in auto finance. Or did they?

With several rulings and actions, the CFPB’s recently released Summer Supervisory Highlights and subsequent field hearing in September 2014 may seem to be yet another attack from the CFPB. But a closer look reveals that the release of the Summer Supervisory Highlights and subsequent field hearing may signal a softening of the agency’s harsh 2013 Auto Finance Guidance. Nevertheless, in the report, and at the hearing, the CFPB took five key steps that will most certainly impact automotive lending practices.

Advertising: New Times, New Media, New Rules

Advertising the sale or financing of motor vehicles has become increasingly complicated with an aggressive Federal Trade Commission (FTC) and the need to reach consumers (especially Millennials) through social media, which was never thought of when advertising laws and regulations were written.  It certainly makes a dealer’s life more complex.

The FTC has launched a new automotive program since the Dodd-Frank Act gave it streamlined authority to write regulations.  It has also become much more active in pursuing dealers for deceptive advertising under Section 5 of the FTC Act.  (Since 2012, the FTC has brought 16 cases against auto dealers for deceptive advertising.)  The FTC’s Head of its Bureau of Consumer Affairs said the FTC believes that deceptive dealer advertising is a “significant problem,” many automotive dealer investigations are “in the pipeline,” and that this is a “priority area” for the FTC.

An Industry First: Online Rate Justification Forms for Dealers

Last year, the Consumer Financial Protection Bureau (CFPB) issued guidance on credit discrimination in the indirect automotive finance market, putting dealerships and lenders on notice about potential audits and punishments. In response, Dealertrack recommended that dealers adopt and implement an Equal Credit Opportunity Act (ECOA) Fair Lending Policy, including complete documentation of any deviation from a dealer’s buy rate markup policy.

To help dealership develop a fair lending policy and better defend themselves in credit discrimination audits, Dealertrack made an Exception Rate Justification Form available to its Compliance solution subscribers last year. Today, for the first time, this form is available online to its subscribers.

Prospective Creep of CFPB into Auto Finance

  The Consumer Financial Protection Bureau’s (“CFPB”) newly-appointed Director, Richard Cordray, is no friend of auto dealers.  When he was Attorney General of Ohio, Mr. Cordray brought numerous actions against dealers for alleged violations…

The Impact of OFAC on Dealers

Hopefully you know that you must “run an OFAC” on every customer you do business with, both cash and credit customers. But what exactly is OFAC and what does “running an OFAC” mean?  What…