How to Know What Your Customers Want

by Dealertrack on March 21, 2018

Apple founder and famous tech giant, Steve Jobs, famously said, “A lot of times, people don't know what they want until you show it to them.” Throughout his career, he derided customer data and declined to perform market research. Many...

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A Dealer-Focused DMS

by Dealertrack on March 16, 2018

Original article written by Paul Whitworth, Senior Vice President of Dealer Management Systems at Dealertrack   What does it mean to be a dealer-focused DMS? Two years ago, Dealertrack DMS reframed its strategy to focus on being the High Tech, High Touch DMS. So what does tha...

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Margin Compression Solutions: Process Improvements

by Dealertrack on March 15, 2018

Overcoming Margin Compression with Digital Sales The age of margin compression is forcing auto dealers to think creatively about traditional car sales. Making a profit requires cutting costs and emphasizing other areas of your business, like fixed ops and F&I sales...

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Why So Many Dealers Get Stuck Using Legacy Systems

by Dealertrack on February 7, 2018

Fear is a part of life. You might fear the unknown, fear change, or even fear missing out on the latest and greatest consumer craze. But, no matter the form, fear shares a common theme, one defining characteristic that can be particularly harmful if it finds its way into your business. Fear paralyzes. It forces otherwise savvy, reasonable-minded au...

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Becoming a Better Sales Coach

by Dealertrack on January 31, 2018

The author's views are entirely his or her own and may not always reflect the views of Dealertrack. By Tony Troussov, CSP™ When you think about the world of any manager, things change rather quickly.  In this competitive environment, talent development becomes much more important than ever before.  Driving better results...

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2018 Readiness- Now is the Time to Modernize

by Dealertrack on January 18, 2018

As everyone’s favorite 1980’s teenage school skipper once said, “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” If you’re old enough to remember that quote or you first watched the movie while wearing stonewashed jeans and a Members Only jacket, you understand the meaning behind the messag...

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Why Dealers are Switching to Dealertrack DMS

by Dealertrack on January 10, 2018

So while discounting fear of change as a reason for dealerships to stick with the same old DMS, the reasons for switching to Dealertrack DMS comprise a long list of positives: The Platform is New Imagine using an iPhone or Android that was operated using the same software platform as when the first cellular phon...

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Why Dealers Fear Changing DMS Providers

by Dealertrack on January 3, 2018

It’s easy to get stuck in a rut. You start doing something one way and before you know it you’re set in your ways and there’s no turning back. It’s a predictable pattern, and one that has more to do with a fear of change than anything else. Sure...

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