Drive to Success is a weekly series capturing the most influential articles, tips, and tricks from industry experts and publications to help drive your dealership to success. Each week will focus on a specific key topic in the automotive industry.
Millennials make up a large portion of today's car buyers. Find out what your dealership can do to win over this new generation of automotive shoppers.
Automotive News: Reaching out to Millennials is important for all brands in the current sales plateau. Learn how to target Millennial sweet spots in the car buying process.
WardsAuto: Millennials have different priorities than the Pre-Boomers, Baby Boomers, and Gen Xers. Here are a few Millennial buying behaviors for your dealership to focus on to win over this powerful generation of automotive shoppers.
Entrepreneur: With Millennials not focused on brand loyalty, it's important to create an effective sales funnel. Apply these five tips to make your dealership more attractive to these future car buyers.
CBT Automotive Network: Social media marketing and online shopping are becoming increasingly popular for Millennials. Learn how your dealership can efficiently and effectively market to a Millennial audience.
Business Insider: According to Business Insider partner, MSN, 62% of American Millennials plan to buy their next car at a dealership. See more valuable statistics on Millennials and their car preference.
Check back next week for Drive to Success: Hiring Millennials. You'll learn how to attract top Millennial talent in your dealership.