Drive to Success: Digital Retailing

Drive to Success is a weekly series capturing the most influential articles, tips, and tricks from industry experts and publications to help drive your dealership to success. Each week will focus on a specific key topic in the automotive industry.

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Consumers prefer buying and selling vehicles online—we have seen that in the most recent years. This week's Drive to Success focuses on how you can create a stronger digital retail presence for your dealership. 

1- Automotive Retail is Simple: Go Digital or Go Bust

Automotive Megatrends: Consumers are starting their decision-making process by searching online. Today's dealerships must adopt a digital store front to create a powerful customer experience. 

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2- Car Buyers Want Amazon-Like Dealership Experience

Wards Auto: Shopping online has become one of the best ways for consumers to find exactly what they are looking for in a product. The customer online experience should be seamless and helpful, leading customers into your dealership for a test drive. 

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3- How Online Car Retailers are Changing the Sales Process

CBT Automotive Network: Online automotive retailers are gaining popularity with car buyers. Focus on how these online retailers are improving the sales process to find tune your own dealership's digital retailing strategies. 

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4- Building an Online Community

CBT Automotive Network: One of the best ways to bring internet customers to your dealership's digital store front is to build a reputation in an online community. Learn the Do's and Don'ts on how dealerships reach out to potential buyers and earn customer referrals digitally. 

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5- Dealers are Asking "What is Online Retailing, Really?"

Digital Dealer: Find out how the pieces of your dealership's digital retailing could be effecting customers. This article reminds dealerships what digital retail is really about and promotes a seamless online experience for your customers.

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Check back next week for Drive to Success: Selling to Millennials. You'll learn how to win over this new generation of automotive shoppers.