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If you haven’t yet been to the annual National Automobile Dealers Association (NADA) Convention, imagine the automotive retail equivalent of the Super Bowl...rolled into three very full and exciting days. Indeed, according to Jason Barrie, Dealertrack’s Vice President of Market Performance, this year’s exhibitors cover everything from car wash equipment manufacturers to insurance companies and – of course – technology companies. Even the company that produces those crazy, big floppy arm man balloons is here.
Happiness is Efficiency
At the Dealertrack and Cox Automotive booths, dealers and managers are having meetings and taking demo “test drives” of our latest technology. The prevailing questions so far are about finding ways create a more efficient and consumer-friendly car buying experience.
Check out this sampling of the action, and if you’re at the show – be sure to drop by Dealertrack booth #1914 and say hello!