Technology, on its own, does little to sell cars. But when technology is applied to a human process, that’s when it becomes a powerful force in the showroom. Few things better represent that effectiveness than F&I product sales. It’s here, right after the deal, where opportunity exists – as well as risk. Make customers wait too long, or hard sell them something they do not need…chances are your CSI will end up with a nasty bruise.
There’s a better way. The below story, published in F&I and Showroom, walks readers through the process of aftermarket sales at Bernie Moreno Companies, a group of 15 dealerships that use eMenu for iPad® within an organic and consultative sales experience. The article provides a first hand, transparent look at just how transformative good technology can be when applied to an existing and effective workflow. With 83% of car buyers wanting to shop F&I products online, this is a seamless integration point in the showroom that fits into the customer’s expectations and comfort zone, one that promotes consistency, transparency and – as a result – credibility. Check out the story online.